Where will your company’s files be stored five years from now? According to IDC, in 2015, public cloud services will account for 46% of net new growth in overall IT spending.

Projecting the Promise of Cloud Services

Such a projection isn’t surprising considering that moving the cloud saves money for most businesses. Costs associated with data centers, paper storage and on-premise data storage can quickly add up and none of it is more sustainable than being on the cloud. As Tom Trainer, blogger fro Network Computing, wrote last month,

All of these explosive power costs will inevitably lead to increased cloud deployments in the next three years. The benefits of cloud economics--like keeping multiple copies of your data in high-security data centers that someone else owns, maintains and pays for--will finally put an end to the pressures and financial difficulties of individual company data center build-out.

IDC agrees and says that as cloud services become more interconnected with and accelerated by other technologies like mobile devices, wireless networks, big data analytics and social networking, cloud computing promises to “radically expand the users and uses of information technology, leading to a wide and entirely new variety of intelligent industry solutions."

Benefiting from a Mature, Public Cloud

So what makes public IT cloud services more desirable than private clouds? Public clouds are designed for, and commercially offered to, a largely unrestricted marketplace of prospective users. Private clouds, of course are built and dedicated to a specific customer and provide them with the ability to specify access limitations and the level of resource dedication beyond what is currently available in public cloud offerings. Yet, IDC speculates that as the public cloud matures, many of those private cloud capabilities will be incorporated, making it a more viable and sustainable for businesses.

As far as spending is concerned, IDC’s findings suggest that software-oriented cloud services (SaaS) will account for roughly three quarters of all spending on public cloud IT services throughout the forecast, including all three software-oriented cloud categories, not just applications. As a result, SaaS providers will drive spending related to hardware-oriented cloud services (servers and storage), as they build out their infrastructure.

When picturing your business five years from now, pay more attention to your data storage needs and how you might be able to leverage the public cloud intelligently and strategically.