Feature
eBook
Web Marketing Moneyball: How Web Operations Drive Marketing ROI
1. Search vendors start to sell products and services on the business benefits they have brought and will bring to customers and not on features and fear
2. Intranet managers begin to realize they are information management professionals and not social media and communications professionals. Only a focus on information management will support the evolution of digital workplaces. -- Martin White, Managing Director of Intranet Focus, Ltd