Who's Worried About Employee-Generated Content in the Enterprise

4 minute read
Marisa Peacock avatar

However empowered they may be, most organizations still worry about what their employees will do if given the ability or access to engage online. What started with intranets and social media will only continue to spin out of when you add user generated content to the mix -- or so says the results of Qumu’s April 2012 Business Video Behavior Project, which looked at the topic of employee-generated content (EGC) in the enterprise.

Worried About Nothing?

In its survey of 240 managers and executives across a variety of disciplines, the business video platform provider found that more than half of them (51.2%) are concerned that employees will upload irresponsible content to the company network, and 12% of executives even admit they worry about employees uploading embarrassing videos of them from company parties.

In spite of the anxiety of executives, many of them see the value of videos. Additionally, there’s not much history to warrant their apprehension. The study found that 100% of them have never seen an inappropriate video uploaded to the company network, and the top comments executives made about the employee-generated videos they’ve seen are that they have been useful (38.2%) and appropriate (35.3%).

More Videos, More Productivity

So why are they all so nervous about the possibility of inappropriate behavior? It might be because those who produce the most attention-grabbing videos are not in the C-suite. When asked who produces the most interesting corporate videos, coworkers topped the list at 45.5%.

But that shouldn’t make executives nervous, especially because employees feel more productive when creating videos. An overwhelming majority (73%) say that employee-generated videos have increased their productivity to some degree.

So what types of videos are they even producing? According to the survey, how-to videos came out on top with more than three-quarters of executives (75.8%), followed by communication from management (48.5%) and town hall meetings (42.4%).

From the likes of this survey, executives are a lot like mothers -- they’re going to worry regardless of how beneficial employee-generated videos are in the enterprise. However, what’s not clear is if they are putting their worries into action by creating an action plan that addresses inappropriate video content.

Learning Opportunities

Better Video, Any Where, Any Device

However, if you are interested in giving your employees the best tools for their video creation, the survey coincides with the release of Qumu’s update of its Qumu Video Control Center product. Version 6.2 features a new, patent-pending technology called “Pathfinder” that gives all users a quality viewing experience regardless of their location or device.

Quality video takes a lot of bandwidth, but not everyone is always able to watch high-quality video with ease. When they are on the road, working at a client site or using a mobile device, you can’t always guarantee that that their viewing quality will meet expectations. With Qumu Pathfinder, videos are adjusted based on these types of variances.

Qumu Pathfinder understands who your audience is.It knows what department they work in, their access rights and the characteristics of the network(s) they use, as well as the type of device they’re using. It can adjust bandwidth allocations based on pre-set criteria defined for individuals or audience groups.

Qumu Pathfinder works with the Qumu Video Control Center’s capability to simultaneously route to multiple CDNs. This includes corporate CDNs such as Blue Coat, Cisco, Riverbed and Qumu’s VideoNet, as well as internet CDNs such as Akamai or AT&T ACDN.

Regardless of how well you and your organization embraces online video, it's harder to dispute its impact on employees. As well, thanks to Qumu, organizations need not spend their time worrying about the quality of video being delivered -- leaving plenty of time to worry about other things.