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This Week: Web Engagement Strategies & Email in the Activity Stream

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Barb Mosher Zinck avatar
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We continued our coverage of Web Engagement Management (WEM) this week looking at a number of different strategies including rich media webcasting, the role of the website and the advantages of discussion networks.

The biggest take away: customer engagement strategies are continually evolving, so be sure you nail your requirements first, including the role your website will play.

But it wasn't all about WEM this week. Google dropped their quarterly earnings, Nuxeo integrated the Google Search Appliance and IBM unveiled plans to integrate email with your activity streams.

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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