Latest Customer Data Platforms Articles(Page 112)

How to Get Data on Your Audience’s Decision-Making Process

Trying to Define a Digital Customer Experience? A Visit to the Pub Can Help

Jonah Berger: Make Marketing Part of the Experience, Not an Interruption

SMS Marketing Is Making a Comeback

This Is Your Brain 'On Sale'

Are Your Web Metrics Reliable?

Poor Customer Experience? It's Probably Not Your Technology's Fault

Why Executives Should Be Dirtying Their Hands With Data Manipulation

Europe and US Try To Solve Data Privacy Conundrum, But There’s Still Much To Do

Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric

TapClicks Acquires Megalytic, Lytics Integrates with Salesforce Marketing Cloud, More News

Focus Your Digital Transformation Efforts With 3 Customer-Centric Steps

5 Ways to Boost Your Mobile Marketing Strategies

Have a Bad Customer Experience Reputation? Own It (and Other Advice)

Can Your Data Keep Up with Dad Sneakers?

Governments' Key Competitor Is Complexity

Success in Data Handling Must Be Guided by Ethics

Is it Time for Marketers to Invest in Amazon Ads?

Adobe Updates Experience Cloud, MasterCard Acquires SessionM & More News

Bring Customer Loyalty Under the Customer Experience Umbrella

10 Technology Components of Intelligent Content Programs

Mike Berry: Martech Success Requires Big-Picture Vision

Digital Privacy vs. Security Is a False Dichotomy

5 Ways to Prove Marketing's Worth to the Board of Directors

2020 Vision: 3 Customer Experience Trends We’ll See in the New Year

Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy

Why Going Omnichannel Won't Save Your Marketing Strategy