Latest Customer Data Platforms Articles(Page 3)

Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart

What Experience Management Looks Like in the AI Era

The Psychology of a Great Customer Experience, According to Intuit

Flashy AI Pilots Don’t Build CX Value. This 6-Step Roadmap Can.

What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples

RingCentral Launches AI Receptionist for Automated Call Handling

Hightouch Unveils AI-Powered Identity Resolution for CDPs

Loyalty Starts With a Unified Customer Experience

How 5 Airlines Stack up on the State of Customer Experience

Tealium Launches CloudStream for Zero-Copy Data Orchestration

Navigating the Sea of Accessibility Regulations Under Your Radar

The Year You’ll Have to Defend Every Marketing Dollar

AI in Customer Experience: Powerful Use Cases You Shouldn’t Ignore

NiCE & Snowflake Partner to Unify CX Data Across Enterprise

Why Modern CMOs Can’t Ignore Backend Infrastructure Anymore

Predictive AI in Customer Experience: What Works Today

Model Context Protocol (MCP): Boosting AI in Marketing Workflows

Contentstack Adds Orchestration, Real-Time Analytics to Headless CMS

The Quantum Leap: How Marketing May Soon Compute

Research Shows Human-Centered AI Key to CX Success

Could Salesforce-Informatica Acquisition Create a Data Queen?

How to Build a Data Story That Drives Customer Experience

Customer Data Is a Strategy—Not a System Problem

How Smart CMOs Stay Ahead in Rough Economic Times

Inside the New Digital Strategy Playbook: What Smart CMOs Do Differently

What Is Contact Center as a Service (CCaaS)?

Customer Health Scores Are the New CX Metrics That Matter