Sponsored Article
Samsara is a leader in connected operations technology, enabling safer roads, more efficient operations and greener outcomes across industries. Their website is pivotal in driving business growth, acting as a hub for educating prospects, capturing demand and accelerating the path from interest to lead to opportunity. To accomplish all this, Samsara needs tools that allow them to experiment, iterate and personalize.
Samsara has found serious momentum using Webflow Optimize, an AI-powered experimentation and personalization platform designed to help teams increase conversions, improve user experiences and continuously optimize their websites. They’ve integrated it with marketing automation platform Adobe Marketo Engage to create a seamless workflow from nurture to conversion.
Samsara’s growth stack is intentionally lean, insight-driven and built for speed. Webflow powers their dynamic landing page experience, from layout and copy to dynamic design, while Webflow Optimize adds real-time experimentation and personalization without burdening developers. Adobe’s Marketo Engage handles lead capture, routing and scoring with zero manual lift. Team members can plan and execute campaigns within Webflow, saving time and effort. Together, these tools have replaced a tangled network of point solutions, dev dependencies and bottlenecked insights.
The result? Campaigns that convert at scale, without the usual friction. Personalization tests show over 30% increases in conversion and have better bottom-of-funnel performance overall.
This has unlocked a repeatable framework for fast, data-backed optimization across verticals. “The speed with which I can set up and launch an experiment using Webflow Optimize is unmatched,” said Sara Pion, Senior Growth Marketing Manager at Samsara. “I can run a test on a Tuesday, and by Wednesday we have directional data.”
Smarter Experimentation at Scale
To streamline content creation while maintaining design consistency, the team adopted Webflow’s Design Systems. This gave their performance marketing team more control over page layout and content, using a library of pre-approved, on-brand modules. Layout changes that previously required developer support are now handled directly in Webflow too. As a result, Samsara reduced landing page build time from four days to one — an approach they now use across all campaign-specific pages.
With Webflow Optimize, Samsara can easily create landing pages designed to convert at scale
Experimentation became one of the first major wins with the shift to Webflow. Empowered to go to market more quickly despite having a lean team, the marketing team now builds and launches new landing page variations in hours. Tests that once felt out of reach now go live fast and deliver insights within days vs. weeks.
“Using Webflow Optimize has made it simple for us to launch paid landing page experiments on Webflow,” said Cong Liu, Senior Growth Marketing Manager at Samsara. “We quickly iterate on hero designs and use Optimize to better understand user behavior across devices, locations and audience segments.”
Using Webflow’s native personalization capabilities alongside third-party data, Samsara is beginning to automate variation selection using Webflow to dynamically serve the best-performing content to visitors based on real-time behavior.
For example, construction prospects often landed on Samsara’s fleet tracking page but didn’t immediately understand how Samsara’s core offering could benefit them. “A lot of these construction companies don’t have fleets. They view themselves as having equipment,” said Pion. “So, we created targeted page personalization, updating 'GPS Fleet Tracking' to 'GPS Asset Tracking’ using Webflow Optimize’s built-in industry targeting. With just a few clicks, we deployed the variation and saw a 36% lift in lead-to-opportunity conversion.”
With Webflow Optimize, Samsara tested alternate headings that led to a 36% lift in lead-to-opportunity conversion
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These headline tests ran on a page built in Webflow, and Webflow Optimize made it easy to set up and launch tests without dev support, enabling the team to go live in a single day. And because Webflow Optimize works on websites built on or outside of Webflow, the Samsara team uses it across both Webflow and non-Webflow pages — including their single-page application architecture.
Personalization That Performs
The team didn’t stop at testing. With Webflow Optimize, Samsara is actively rolling out tailored landing experiences to strategic accounts and target segments using account-based marketing (ABM) signals and firmographic data. Visitors from key accounts or industries see messaging, logos and offers personalized just for them — and Samsara’s marketing team can deploy it all without developer support.
This allows the team to iterate continuously, testing new offers, refining messaging and updating creative with zero disruption to the site’s core infrastructure. Samsara has seen meaningful lift in conversion rates and form completions on ABM-targeted pages compared to their generic counterparts.
"The collaboration between Adobe Marketo Engage and Webflow Optimize empowers marketers to deliver truly personalized web experiences at scale — without sacrificing speed or control. Together, we’re helping brands like Samsara turn every customer interaction into a smarter, more connected growth opportunity.”
—Stephen Moulton, Senior Manager, Technology Partner Program.
From Site to System
This isn’t just a new way to publish landing pages and activate campaigns. It’s a new way of working. By putting power in the hands of marketers and connecting systems for personalization, testing and automation, Samsara has turned its site into a scalable growth engine. Lead velocity is up. Iteration cycles are down. And the team has a clear line of sight from test ideas to revenue outcomes. With Webflow Optimize and Adobe Marketo Engage as their foundation, Samsara is poised to scale smarter, personalize faster and convert more.
Webflow is a Website Experience Platform (WXP) that empowers teams to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need. With a visual, composable CMS at its core, Webflow gives teams full control over their websites without reliance on engineering. Its AI-driven personalization enhances user experience and optimizes site performance, helping businesses drive higher conversion rates and measurable growth. Today, over 300,000 of the best companies in the world, and more than 1,500 Certified Webflow Partners, create best-in-class, high-performing sites with Webflow.
