Latest Digital Experience Articles(Page 64)

Was GDPR Opt-in Necessary or Not? And What to Do Next

Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Personalized Marketing: Where We Are in 2018

The Secret to Customer Loyalty? Content That Helps

ICYMI: How to Train Your Chatbot, Workers Use AI at Home and Not at Work, More

Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News

How to Build the Right Team for Cross-Channel CRM and Marketing

Why Your Customer Data Platform Is a Failure

How GDPR and AI Turned Unified Data Into a Business Imperative

3 Considerations When Training a Chatbot

Customer Data Platforms: A Contrarian’s View

ICYMI: Excel Meets AI, Why Employees Quit, More

IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

How to Use a CDP to Engage Customers Outside the Realm of Marketing

Searching for Brand Success With Voice Assistants

Customer Data Platforms Bring Omnichannel Choreography Within Reach

What Can You Do With a Customer Data Platform?

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

What Is Cross-Device Identification and How Can Marketers Use It?

DAM Plays for Keeps

How Much Does It Cost To Build an Enterprise Chatbot?

Advocacy vs. Community: What's the Difference?

Step Away From the Phone: Mobile Addiction Will Probably Get Worse Before It Gets Better

A Pragmatic View of Predictive Analytics

How Customer Expectations Are Driving Product Thinking in Some Surprising Places

International Ecommerce: What Foreign Customers Expect From Your Online Store