Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. SPONSORED BYEditorialThe CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM StrategyRead nowEditorialChief Customer Officer Challenges: From 'Mean Girls' Politics to Real CX PowerRead nowNewsTwilio Adds Data Tools for Enterprise Customer EngagementRead nowInside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise ReadinessThe End of Scoreboard CX: Why Customer Experience Needs Movement, Not MetricsAlexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better SnacksKustomer Unveils AI-Native CX Platform With Embedded IntelligenceKontent.ai Launches AI-Powered CMS for Content AutomationPwC & Salesforce Launch AI-Powered Contact Center SolutionExplore the Marketing & CX Leadership Channel
Research ReportClosing the CX Gap: Leaders vs. Customers81% of leaders use AI, 74% of customers still pick up the phone and the gap is costing loyalty
eBookCut Through the AI Noise: Your CX Roadmap Starts HereFive9 Genius AI helped leaders cut 50% of calls, save 44% in costs and match customer intent 80% of the time — here’s the roadmap
Case StudyCX Transformation That Pays for ItselfFive9 customers saw 212% ROI in under six months — find out how
Case StudyFrom Fragmentated Sites to Future-Proof FrameworkHow Cox Automotive cut complexity to deliver consistent experiences at speed
eBookThe State of AI in Customer Experience 2025How AI, human talent and unified platforms are driving up to 20% higher customer satisfaction and measurable ROI.
GuideGetting Started with Contact Center AIBy 2029, 80% of problems could be solved without human help. Ready to make AI your ace before the clock runs out?
GuideUnlock Growth With Retail Content That ScalesRigid CMS slowing you down? 72% of leaders say they can’t deliver personalized content fast enough
GuideThe Enterprise Playbook for Scalable, Secure Multilingual Voice SupportServe 25+ languages, slash support costs and ditch the robotic voice
GuideAI for Marketing: a Practical Guide to Getting StartedThe perfect tool for marketing leaders who want to start smart and scale confidently
GuideThe Software Industry’s Guide to Collecting Customer FeedbackSee how top brands gather and apply insights to improve products, loyalty and revenue
GuideThe Tech Leader’s Guide to Automating and Integrating Customer FeedbackCut your response times in half by connecting the tools you trust
Research ReportMake Martech Work: How to Find the Right Service PartnerHalf your martech budget goes to partners. This eBook helps make sure it’s not wasted.
Most Read TodayNewsDigital WorkplaceGallup Shares Troubling Employee Trends, Wrike’s Unstructured Data Play, More NewsEditorialDigital WorkplaceModeling Business With AIFeatureDigital WorkplaceCulture: What’s the Board Got to Do With It?
Most Read TodayNewsDigital WorkplaceGallup Shares Troubling Employee Trends, Wrike’s Unstructured Data Play, More NewsEditorialDigital WorkplaceModeling Business With AIFeatureDigital WorkplaceCulture: What’s the Board Got to Do With It?
Most Read TodayNewsDigital WorkplaceGallup Shares Troubling Employee Trends, Wrike’s Unstructured Data Play, More NewsEditorialDigital WorkplaceModeling Business With AIFeatureDigital WorkplaceCulture: What’s the Board Got to Do With It?