Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. News AnalysisBrevo’s $583 Million Funding Round Signals a CRM Market ResetRead nowEditorialThe 7 Habits of Highly Effective Customer Experience LeadersRead nowNewsSalesforce Signs Deal to Acquire Qualified, Adding Agentic Marketing to AgentforceRead nowThe End of the Click: The First Touchpoint Is No Longer Your WebsiteCustomers Aren’t Shopping Your Category — Stop Pretending They AreIs Trust the Metric That Matters Most in CX?Beehiiv Launches Automations v3 Workflow Builder for Publishers3 CX Leadership Moves That Matter More as AI ScalesThe CX Teams Moving Fastest Are Rewriting How AI Research WorksExplore the Marketing & CX Leadership Channel
GuideYour Guide to Understanding Headless CMSA practical look at how headless and composable content platforms help teams work faster and deliver stronger digital experiences at scale
Guide10 Must-Haves for Your Next CMSA practical guide to finding a content platform that moves faster, scales smoothly and keeps your teams in sync
Guide7 Ways Your Metrics Are Wrecking Customer ExperienceStop measuring what’s easy and start measuring what matters. This guide shows you where your KPIs are working against you—and what to track instead
White PaperHow to Outsmart the AI Bot BoomA practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
On-Demand WebinarHow to Build Trust and Keep Patients Coming BackHear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
On-Demand WebinarAI in Healthcare: Less Manual Work, More Human CareLearn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
GuideHow to Turn Data, AI and Empathy Into 1:1 CXA practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Guide2026 CX Trends Guide: Top 10 Insights for Smarter StrategySmarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Research ReportThe CX Gap Is Real — AI Can Help Close It78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.
eBookThe Blueprint for Building an AI-First Contact CenterStop clinging to a phone-first strategy in a multimodal world. Build the workforce of the future with AI.
White PaperCut Costs, Not Corners: Build a Smarter Customer Access Strategy with AIThe right conversational AI strategy can cut handling time by 70% and boost CSAT by 32%. We’ve got the blueprint.
eBookThe Hidden Impact of AI in the Contact CenterAI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
Most Read TodayEditorialDigital WorkplaceThe Rise of the Digitally Mature OrganizationNewsDigital WorkplaceMcKinsey Surveys State of Remote Work, MuleSoft Enters RPA Market, More NewsFeatureDigital WorkplaceAssessing Your Team's Digital Workplace Skills
Most Read TodayEditorialDigital WorkplaceThe Rise of the Digitally Mature OrganizationNewsDigital WorkplaceMcKinsey Surveys State of Remote Work, MuleSoft Enters RPA Market, More NewsFeatureDigital WorkplaceAssessing Your Team's Digital Workplace Skills
Most Read TodayEditorialDigital WorkplaceThe Rise of the Digitally Mature OrganizationNewsDigital WorkplaceMcKinsey Surveys State of Remote Work, MuleSoft Enters RPA Market, More NewsFeatureDigital WorkplaceAssessing Your Team's Digital Workplace Skills