Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. SPONSORED BYEditorialInside the CDP Illusion: When Data Dreams Meet Mid-Market RealityRead nowEditorialDAM Is Dead — Long Live Intelligent ContentRead nowNewsTata Communications & NiCE Partner on AI-Powered Contact CentersRead nowCould Service Blueprinting Be the Ultimate Complement to Customer Journey Maps?Turning DXPs Into Intelligence Engines — Not Just InterfacesFullstory Acquires Usetiful to Connect Analytics ActionWhat to Expect at Sitecore Symposium 2025Treasure Data Unveils AI Marketing Cloud and 'Super Agent' Vision at CDP World 2025Why DAM-PIM Integration Is the Missing Link in Customer Journey IntelligenceExplore the Marketing & CX Leadership Channel
GuideHow to Turn Data, AI and Empathy Into 1:1 CXA practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Guide2026 CX Trends Guide: Top 10 Insights for Smarter StrategySmarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Research ReportThe CX Gap Is Real — AI Can Help Close It78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.
eBookThe Blueprint for Building an AI-First Contact CenterStop clinging to a phone-first strategy in a multimodal world. Build the workforce of the future with AI.
White PaperCut Costs, Not Corners: Build a Smarter Customer Access Strategy with AIThe right conversational AI strategy can cut handling time by 70% and boost CSAT by 32%. We’ve got the blueprint.
eBookThe Hidden Impact of AI in the Contact CenterAI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
eBookFrom Reactive to Ready: Scaling Contact Center Ops with WFM That WorksWhen customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Research ReportClosing the CX Gap: Leaders vs. Customers81% of leaders use AI, 74% of customers still pick up the phone and the gap is costing loyalty
eBookCut Through the AI Noise: Your CX Roadmap Starts HereFive9 Genius AI helped leaders cut 50% of calls, save 44% in costs and match customer intent 80% of the time — here’s the roadmap
Case StudyCX Transformation That Pays for ItselfFive9 customers saw 212% ROI in under six months — find out how
Case StudyFrom Fragmentated Sites to Future-Proof FrameworkHow Cox Automotive cut complexity to deliver consistent experiences at speed
eBookThe State of AI in Customer Experience 2025How AI, human talent and unified platforms are driving up to 20% higher customer satisfaction and measurable ROI.
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Most Read TodayEditorialDigital WorkplaceCan We Have the Metaverse Without the Goggles, Please?EditorialDigital WorkplaceOn the Path to Becoming Digital, Don’t Forget the HumansNews AnalysisDigital WorkplaceSlack Huddles Up, Zoom's New Collaboration Environment, the Metaverse Gets a Standard & More News
Most Read TodayEditorialDigital WorkplaceCan We Have the Metaverse Without the Goggles, Please?EditorialDigital WorkplaceOn the Path to Becoming Digital, Don’t Forget the HumansNews AnalysisDigital WorkplaceSlack Huddles Up, Zoom's New Collaboration Environment, the Metaverse Gets a Standard & More News