Forrester B2B Summit North America Phoenix 2026

Forrester's annual B2B summit returns to Phoenix in April 2026, focusing on AI-driven go-to-market transformation for senior revenue leaders.

Forrester B2B Summit North America 2026 runs April 26-29 at the Phoenix Convention Center. The multi-day event centers on the transformation of go-to-market (GTM) strategies in the B2B sector, particularly in the context of AI-driven buyer autonomy.

The summit offers research-backed insights, practical frameworks and expert guidance to help senior leaders align marketing, sales, product and customer success teams for measurable growth. Sessions, workshops and networking opportunities address challenges in GTM models, buyer engagement and organizational alignment.

The event also includes specialized programs for young professionals, keynote presentations and peer networking experiences.

B2B Summit Phoenix 2026 Focus Areas

• GTM Transformation: Building unified GTM operating systems to align leadership and accelerate revenue transformation.
• Buyer & Customer Experience: Delivering digital experiences, authentic content and personalization to drive buyer trust and preference.
• Engagement & Activation: Strategies and technologies to connect with disintermediated buyers and improve conversion rates.
• Planning & Measurement: Designing resilient plans and accountability models for AI-powered, buyer-driven markets.
• Data & Insights: Aligning data strategies to unlock buying group intelligence for smarter decisions.
• Leadership & Org: Leading workforce transformation for human and AI collaboration in GTM roles.
• AI, Agents & Automation: Making informed decisions on generative and agentic AI for marketing to scale GTM workflows.

Who Should Attend B2B Summit 2026

The summit is designed for senior B2B revenue and marketing leaders across the following roles:

• Marketing Leaders: Align teams on unified GTM strategy and activate campaigns that drive pipeline and preference.
• Demand & ABM Professionals: Engage buying groups and deliver revenue impact with AI-ready, measurable programs.
• Customer Leaders: Deepen engagement, boost retention and turn insights into customer loyalty strategies that scale trust.
• Product Teams: Differentiate with data and lead with insight that drives market impact and speed.

B2B Summit North America Sponsors 

• Adobe (Title Sponsor)
• Salesforce (Platinum)
• Optimizely (Platinum)
• Informa TechTarget (Platinum)
• Outreach (Platinum)