Forrester CX Forum West San Francisco 2026

Forrester's CX Forum West gathers fewer than 400 CX, marketing and digital leaders in San Francisco for two days of AI-era research and strategy.

Forrester CX Forum West 2026 runs June 29-30 in San Francisco bringing together customer experience (CX), business-to-consumer (B2C) marketing and digital innovation leaders for a focused, research-backed conference. The event draws on Forrester's latest findings to help attendees apply AI-era thinking to customer experience strategy and execution.

With fewer than 400 attendees, the forum is designed for depth over scale, offering keynotes, analyst engagement, peer networking and practical tools. Sessions aim to help teams translate ideas into measurable business outcomes.

Book now at the Hyatt Regency San Francisco to secure the group rate. Discount available until June 8, 2026.

CX Forum West 2026 Focus Areas

• Make Your Strategy Unmistakable: Build a total experience strategy grounded in customer value and aligned across CX, marketing and digital teams.
• Operate On A Foundation AI Can't Build: Develop leadership, purpose, governance and trusted data to design reliable and trustworthy experiences.
• Deploy Technology With Intent: Accelerate CX technology, automation and AI agents with defined metrics, guardrails and human + AI workflows for scalable impact.

Who Should Attend CX Forum West 2026

The forum targets senior leaders responsible for customer experience, marketing and digital innovation. Key personas include:

• CX leaders: Develop strategies to retain customers and demonstrate business impact through stronger experiences.
• B2C marketing leaders: Align team strategies with brand promise and uncover consumer insights to build customer loyalty.
• Digital innovation leaders: Apply AI and emerging technologies to accelerate customer acquisition and improve engagement metrics.

CX Forum West 2026 Sponsors

The following is a partial list of notable past and/or present sponsors:

• NICE (Platinum)
• Clozd (Gold)
• QuestionPro (Gold)
• TheyDo (Gold)