Forrester CX Forum West San Francisco 2026

Forrester's intimate CX conference brings fewer than 400 delegates to San Francisco for analyst-led strategy sessions.

Forrester CX Forum West San Francisco 2026 is a curated, two-day customer experience conference scheduled for June 29-30, 2026, in San Francisco. The event is designed for fewer than 400 delegates and focuses on turning ideas into action through forward-thinking strategies, practical guidance and direct engagement with Forrester analysts.

Attendees include CX, B2C marketing and digital innovation leaders and teams aiming to drive measurable impact. The event fosters candid conversations, hands-on learning and networking to accelerate decision-making and deliver frameworks, tools and plans for measurable business outcomes.

Forrester CX Forum West Focus Areas

• Drive Decisions: Applying research-backed guidance and frameworks to act with confidence in CX and marketing strategies.
• Forge Connections: Networking in an intimate setting to build relationships with peers and industry leaders.
• Engage Analysts: Participating in one-on-one and small group discussions for tailored advice and insights.
• Discover Success Stories: Learning from peers who have turned strategy into measurable impact.
• Access Practical Tools: Taking home templates and scorecards to accelerate progress immediately.
• Unite Your Team: Collaborating with colleagues to prioritize actions and drive measurable outcomes.

Who Should Attend Forrester CX Forum West San Francisco 2026

The event targets senior leaders responsible for customer experience, marketing and digital innovation initiatives:

• CX leaders developing strategies to retain customers and demonstrate business impact through exceptional experiences
• B2C marketing leaders cultivating customer loyalty by aligning team strategies with brand promise and uncovering consumer insights
• Digital innovation leaders harnessing emerging technologies and AI to accelerate customer acquisition and improve engagement metrics

Professionals focused on customer journey mapping and customer loyalty initiatives will find the event particularly valuable for gaining actionable frameworks.