Forrester CX Summit APAC Sydney 2026

A one-day CX conference for customer experience, digital and marketing leaders.

Forrester CX Summit APAC 2026 runs August 25 in Sydney. The single-day event gathers customer experience (CX) professionals, digital leaders and business-to-consumer (B2C) marketers to explore strategies and tools for improving customer experience in a technology-driven market.

The event draws on Forrester's research and claims to offer insights without vendor bias. Special programs, including the Executive Leadership Exchange and Forrester Women's Leadership Program, aim to support leadership development alongside the main conference agenda.

CX Summit APAC 2026 Focus Areas

• Total Experience: Connecting brand and customer experiences to drive revenue growth and business impact.
• Digital Experience Measurement: Techniques and tools to assess and improve customer interactions digitally.
• AI in CX: Leveraging artificial intelligence (AI) to enhance customer acquisition and engagement.
• Trust Building: Strategies to earn and maintain consumer trust in a fragmented market.
• Design Innovation: Applying innovative design principles to elevate customer experience strategies.

Who Should Attend CX Summit APAC 2026

The event targets senior practitioners and leaders responsible for customer experience strategy and digital growth. Key personas include:

• CX Professionals: Focused on customer retention strategies and demonstrating business impact through experience design.
• Digital Leaders: Seeking to apply AI and emerging technologies to improve acquisition and engagement metrics, including conversational AI and customer service chatbots.
• B2C Marketers: Looking to align team strategies with brand promise and surface actionable consumer insights through customer journey mapping.

Forrester CX Summit 2026 Sponsors 

• Cresta — Gold
• Optimizely — Gold
• TheyDo — Gold
• Cemantica — Silver
• Papirfly — Silver