Forrester CX Summit EMEA Amsterdam 2026

Forrester's European CX Summit EMEA focuses on AI-era customer experience strategy for senior leaders.

Forrester CX Summit EMEA runs June 8–10 at Beurs van Berlage in Amsterdam. The conference centers on customer experience (CX), marketing and digital business leadership, bringing together senior practitioners seeking research-backed strategies for an AI-driven market.

The event offers research-driven presentations, interactive workshops and networking sessions. Attendees can expect practical frameworks for addressing fragmented customer journeys, rising expectations and the growing pressure to demonstrate measurable business impact.

Forrester CX Summit EMEA 2026 Focus Areas

• Total Experience Strategy: Defining a unified brand and CX strategy that aligns CX, marketing and digital teams.
• Human + AI Integration: Leadership and governance for responsible technology deployment, scaling human and AI workflows to strengthen trust and execution.
• Customer Trust in the AI Era: Addressing consumer distrust around AI-generated content and automation, and designing authentic, transparent experiences.
• Insight-Driven Action: Applying Forrester's research and frameworks to drive measurable business outcomes.
• Cross-Functional Collaboration: Breaking down silos to create shared strategies across CX, digital and marketing teams.

Who Should Attend Forrester CX Summit EMEA 2026

The event targets senior leaders across CX, marketing and digital functions. Key audience personas include:

• CX Professionals: Develop advanced strategies to retain customers and demonstrate tangible business value.
• B2C Marketers: Strengthen customer loyalty by aligning team objectives with brand values and surfacing consumer insights.
• Digital Leaders: Apply emerging technologies and AI to accelerate customer acquisition and improve engagement performance.

Forrester CX Summit EMEA 2026 Sponsors

Sponsor data may not reflect the full or final sponsor roster. Notable sponsors listed for the 2026 event include:

• Cresta (Gold)
• Optimizely (Gold)
• TheyDo (Gold)
• Luware (Gold)
• Cemantica (Silver)