Forrester CX Summit North America Nashville 2025

The customer experience (CX) realm is constantly evolving, presenting new opportunities to drive business outcomes with customer obsession. Emerging technologies like generative AI (genAI) are accelerating innovation and yielding new possibilities in customer and employee engagement.

Embrace the future of customer experiences today at CX Summit, where CX, marketing, and digital leaders will embark on a journey to overcome challenges and seize boundless opportunities. This is where you’ll find answers and inspiration to do more with less, optimize experiences across the customer journey, boost satisfaction and loyalty, and adapt to evolving customer expectations. Make CX Summit your catalyst for change, and get insights on AI, alignment, trust, loyalty, measurement, and more. It’s everything you need to unlock high-value customer experiences and adapt digital strategies, propelling your brand toward success.

What’s in it for you? Analyst insight to help you set clear goals, measure your performance with precision, align metrics with business goals, and balance traditional and emerging technologies to drive growth and revenue with customer experiences.

2025 Customer Obsession Awards

Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, Forrester's 2025 Customer Obsession Awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Applications for Forrester’s Customer-Obsessed Leadership Award are also open to senior B2C marketing, customer experience (CX), and digital business leaders at organizations headquartered in North America with 1,000 or more employees.

“Forrester’s Customer Obsession Awards will recognize organizations and leaders that show how their dedication and focus on their customers also yields stronger outcomes for their business,” said Rick Parrish, vice president and research director at Forrester. “Our research finds that customer-obsessed organizations report 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention than non-customer-obsessed organizations. As true customer obsession is achieved, so too is sustainable growth for organizations.”

To learn more about the awards or submit an application click here.