Gartner Marketing Symposium/Xpo London 2026

A two-day London conference for CMO and marketing leaders, focused on AI, growth strategy and customer experience.

The Gartner Marketing Symposium/Xpo London 2026 runs May 11-12 at the InterContinental London – The O2 in London. The event brings together chief marketing officers and senior marketing leaders for data-driven sessions, workshops and networking focused on key marketing priorities.

The program covers customer experience, marketing technology, analytics, data management and growth strategies. A dedicated CMO Circle Program gives chief marketing officers a structured forum to exchange ideas and validate strategies with peers.

Gartner Marketing Symposium/Xpo 2026 Focus Areas

• Brand Strategy & Activation — how CMOs activate brand to drive innovation and business performance
• CMO Leadership & Collaboration — reshaping the CMO role as a strategic growth driver and expanding executive influence
• Customer Experience & Understanding — adapting to new channels and AI to improve customer engagement and loyalty
• Demand Generation & Sales Alignment — integrating marketing and sales using AI to accelerate lead generation and conversion
• Marketing & Growth Strategies — evolving marketing efficiency and organizational structures for long-term agility

Who Should Attend Gartner Marketing Symposium/Xpo 2026

The event is designed for senior marketing executives and specialists across several disciplines:

• Chief Marketing Officers (CMOs) — senior executives responsible for overall marketing strategy and leadership
• Marketing Leaders — professionals leading marketing teams and initiatives
• Marketing Technology Leaders — specialists focused on marketing analytics and technology
• Customer Experience Strategists — professionals focused on customer engagement and experience
• Demand Generation Professionals — those responsible for aligning marketing and sales to drive revenue growth

Gartner Marketing Symposium/Xpo2026 Sponsors

Sponsorship levels were not specified; notable past and/or present sponsors include:

• Aprimo
• Optimizely
• Braze
• Demandbase
• Atlassian