Gartner Marketing Symposium/Xpo Denver 2026

Gartner convenes 2,000+ CMOs in Denver to tackle AI, brand strategy and marketing transformation.

The Gartner Marketing Symposium/Xpo 2026 will take place June 8–10 in Denver at the Gaylord Rockies Resort & Convention Center. The event will gather more than 2,000 CMOs and marketing leaders to explore strategies for marketing growth, customer experience, analytics, marketing technology and AI.

The conference will feature sessions, workshops and networking opportunities designed to help marketing executives validate and refine their strategies using data-driven insights and Gartner expert guidance. Attendees can participate in interactive sessions, one-on-one meetings with Gartner experts and specialized programs such as the CMO Circle Program for chief marketing officers.

Gartner Marketing Symposium/Xpo 2026 Focus Areas

• Brand as a Strategic Growth Lever – Activating brand to guide innovation, protect trust and fuel business performance
• CMO Leadership and C-Suite Influence – Enhancing marketing's strategic role and executive presence
• Customer Attention and Behavior Shifts – Adapting to AI, new channels and evolving customer engagement
• Demand Generation and Sales Enablement – Aligning marketing and sales with AI to accelerate lead generation and conversion
• Marketing Strategy and Organizational Transformation – Redesigning marketing structures and integrating AI for efficiency and impact

Who Should Attend Gartner Marketing Symposium/Xpo 2026

The event targets senior marketing professionals and executives across several disciplines:

• Chief Marketing Officers (CMOs) – Senior marketing executives responsible for overall marketing strategy and leadership
• Marketing Leaders – Executives and senior managers involved in marketing strategy, customer experience, analytics and marketing technology
• Marketing Technology Professionals – Individuals focused on marketing technology solutions and innovation
• Demand Generation and Sales Enablement Professionals – Marketers focused on aligning marketing and sales to drive revenue growth

Event Sponsors

Notable sponsors include digital experience platform leaders and marketing analytics innovators:

• Adobe (Premier)
• Google (Premier)
• Salesforce (Premier)
• Optimizely (Premier)
• Demandbase (Platinum)