Gartner Marketing Symposium/Xpo London 2025

The Gartner Marketing Symposium/Xpo™ 2025 is scheduled for May 12 – 13 in London. The symposium will take place at the Park Plaza Westminster, which is set opposite the Houses of Parliament and Big Ben, on the South Bank. It is less than a five-minute walk from the London Eye, the Aquarium, restaurants and theaters.

This conference is designed for chief marketing officers and marketing executives to explore the latest marketing insights and solutions. Attendees will have the opportunity to engage with experts, peers, and service providers to accelerate their business strategies.

Key Themes of Gartner Marketing Symposium/Xpo™ 2025

• High-Productivity Marketing Functions: Strategies for CMOs to enhance efficiency and demonstrate growth amidst budget constraints. Relevant for marketing leaders focusing on operational effectiveness.
• Customer Experience and Retention: Approaches to elevate customer understanding and experience to drive long-term loyalty. Beneficial for executives aiming to improve customer-centric strategies.
• Adaptive Marketing Strategies: Aligning strategy, operations, and analytics to foster collaboration and growth. Suitable for leaders interested in integrating adaptive methodologies into their marketing plans.
• Multichannel Marketing for Resilient Growth: Leading initiatives across various channels to ensure sustainable business growth. Ideal for professionals overseeing comprehensive marketing campaigns.

Target Audience for Gartner Marketing Symposium/Xpo™ 2025

• Chief Marketing Officers (CMOs)
• Senior Marketing Executives
• Marketing Directors
• Brand Managers

Event Sponsors

• iCrossing: A leading end-to-end services provider, bridging marketing and technology to accelerate transformational journeys for global B2B and B2C brands.
• Optimizely: Provides a digital experience platform to help companies orchestrate their content lifecycle and experiment across all touchpoints.
• Alembic: Applies mathematics and AI to identify causes and trace results of marketing efforts, predicting marketing ROI and revenue.
• Bynder: Offers a digital asset management platform enabling teams to manage proliferating content, touchpoints, and relationships.