ISG Xperience Summit Dallas 2026

Enterprise CX leaders convene in Dallas to explore AI integration, legacy modernization and data-driven individualization strategies.

The ISG Xperience Summit Dallas 2026 runs March 30-31 at The Joule in Dallas. The two-day event brings together enterprise IT and business executives focused on adapting customer experience strategies to evolving market demands.

The summit covers modernizing CX without disrupting legacy systems, implementing AI strategies and balancing cost with service quality. Attendees can expect presentations, expert sessions and networking opportunities designed to facilitate knowledge exchange among senior leaders.

ISG Xperience 2026 Focus Areas

• Designing the 2026 Customer Experience: Modernizing CX while integrating legacy systems and AI platforms.
• Cost Cutting - The Demise of CX?: Avoiding low-quality CX by prioritizing customer loyalty over volume and cost.
• AI @ Work: Redesigning workflows to leverage human strengths and intelligent systems for improved CX delivery.
• The Age of Specificity: Shifting from personalization to individualization using data quality management to create unique customer experiences.

Who Should Attend ISG Xperience Dallas

The summit targets senior enterprise leaders seeking to enhance customer engagement through technology and data-driven approaches:

• IT and business executives from enterprise organizations seeking to modernize customer experience and integrate AI strategies
• Senior corporate leaders focused on customer experience innovation and operational integration
• Professionals interested in AI-enhanced customer service workflows and data-driven individualization

Those interested in customer journey mapping and customer analytics will find relevant sessions addressing these topics.

ISG Xperience Summit Sponsors

Notable sponsors for the event include:

• DXC Technology (Master Sponsor)
• Microsoft (Diamond)
• Boomi (Platinum)
• Dell Technologies (Platinum)
• Check Point Software Technologies (Gold)