Mather Symposium Dallas 2026

Senior media leaders convene in Dallas to tackle audience growth, subscriptions and revenue strategies.

The 2026 Mather Symposium will take place February 25–27, 2026, in Dallas, Texas, at the Dallas Morning News Headquarters and associated venues. The event will gather more than 100 senior media leaders and decision-makers to discuss strategies for audience growth, newsroom transformation, subscriptions and revenue.

The symposium will feature keynote addresses, case studies and networking opportunities, with sessions led by industry executives and experts. The agenda is designed to provide practical insights and peer connections to help media publishers navigate the evolving landscape of the industry.

2026 Mather Symposium Themes & Focus Areas

• Audience Growth: Strategies and insights for expanding media audiences in a changing market.
• Newsroom Transformation: Approaches to modernizing newsroom operations and workflows.
• Subscription Models: Best practices and innovations in subscription revenue generation.
• Revenue Management: Techniques for optimizing media revenue streams and pricing.
• Automation in Media: Case studies on implementing automation to improve efficiency and engagement.

Who Should Attend the 2026 Mather Symposium

The symposium is designed for senior professionals shaping the future of media publishing and revenue strategy.

• Media industry decision-makers
• Publishers focused on audience growth and newsroom transformation
• Subscription and revenue strategy leaders in media
• Senior corporate leaders in media and publishing

Event Sponsors & Participants

Notable sponsors and featured participants include:

• Mather Economics (Organizer/Host)
• The Philadelphia Inquirer
• Advance Local
• WEHCO Media
• Viafoura