Optimizely: Opticon New York 2025

Opticon 2025 New York is scheduled for September 10, 2025, at the North Javits Conference Center in New York City. This one-day event will feature keynote presentations, breakout sessions, workshops and networking opportunities focused on digital experience optimization.

The conference will provide attendees with insights into the latest developments in digital experience platforms, experimentation, content management and personalization strategies. Participants will have the opportunity to engage with industry experts and peers to discuss best practices and emerging trends.

Opticon 2025 New York Themes and Relevance

• Digital Experience Optimization: Strategies for enhancing user engagement and satisfaction, relevant for digital marketers and UX designers.
• Experimentation and Testing: Approaches to A/B testing and multivariate testing, useful for product managers and data analysts.
• Content Management: Best practices in managing and delivering content across platforms, pertinent to content strategists and CMS administrators.
• Personalization Strategies: Techniques for delivering personalized experiences, applicable to marketing technologists and customer experience managers.

Opticon 2025 New York Target Audience

• Digital Marketing Managers: Seeking to improve customer engagement through optimized digital experiences.
• Product Managers: Looking to implement effective experimentation strategies to inform product decisions.
• Content Strategists: Aiming to streamline content delivery and management across channels.
• Customer Experience Managers: Focused on personalizing user interactions to enhance satisfaction.

Optimizely Product Offerings

• Optimizely Web Experimentation: A platform for running A/B and multivariate tests to optimize website performance and user experience.
• Optimizely Feature Experimentation: Tools for testing and deploying new features in applications to assess impact before full rollout.
• Optimizely Content Management System (CMS): A headless CMS that enables content creation and delivery across multiple digital channels.
• Optimizely Commerce Cloud: A solution for managing and optimizing e-commerce experiences, including product recommendations and personalization.

Event Sponsors

• Siteimprove
• Hero Digital
• Data Weavers
• Niteco
• Valtech
• Oshyn