Optimizely: Opticon London 2025

Opticon 2025 London is scheduled for September 30, 2025, at the Barbican Centre in London. The event will include keynote presentations, breakout sessions, workshops and networking opportunities focused on digital experience optimization.

Attendees will gain insights into current developments in digital experience platforms, experimentation, content management and personalization strategies. The conference provides practical guidance for professionals involved in digital transformation efforts across industries.

Opticon 2025 London Themes and Relevance

• Digital Experience Optimization: Strategies for enhancing user engagement and satisfaction, relevant for digital marketers and UX designers.
• Experimentation and Testing: A/B and multivariate testing practices, useful for product managers and data analysts seeking to validate new features or experiences.
• Content Management: Insights into managing and delivering content across platforms, pertinent to content strategists and CMS administrators.
• Personalization Strategies: Tactics for delivering individualized experiences, applicable to marketing technologists and customer experience professionals.

Opticon 2025 London Target Audience

• Digital Marketing Managers: Focused on optimizing campaigns and user journeys.
• Product Managers: Applying experimentation to improve digital product outcomes.
• Content Strategists: Managing multi-platform content delivery and governance.
• Customer Experience Managers: Working to improve personalization and customer insight strategies.

Optimizely Product Offerings

• Optimizely Web Experimentation: Enables A/B and multivariate testing for optimizing web experiences, targeting performance improvements and engagement metrics.
• Optimizely Feature Experimentation: Allows product teams to test features in production using feature flags, measuring impact before full deployment.
• Optimizely Content Management System (CMS): A headless CMS built for structured content delivery across channels, supporting collaborative workflows and multichannel publishing.
• Optimizely Commerce Cloud: Provides tools for managing complex e-commerce experiences, including personalization, product discovery and customer segmentation features.

Event Sponsors

• Microsoft
• Google Cloud
• Valtech
• Siteimprove
• Niteco
• UNRVLD
• 26
• SYZYGY Techsolutions
• ACTUM Digital