SAP Customer Experience Connect Las Vegas 2026

SAP's annual CX event brings AI-driven customer experience solutions to Las Vegas in October 2026.

Customer Experience Connect is SAP's annual event focused on AI-infused customer experience (CX) solutions. The 2026 edition will run from Oct. 5-7 at Resorts World Las Vegas, showcasing how SAP aims to optimize operations, generate actionable insights and deliver enhanced customer journeys.

The event targets senior corporate leaders and professionals involved in customer experience strategy and technology. Attendees will have opportunities to learn about SAP's CX innovations, network with experts and explore practical applications of AI in customer engagement. Those interested in customer journey mapping and optimization will find relevant sessions throughout the agenda.

SAP Customer Experience Connect Las Vegas 2026 Focus Areas

• AI-Infused Customer Experience: Exploring SAP's latest AI-driven CX solutions that optimize operations and enhance customer interactions.
• Customer Journey Optimization: Techniques and technologies to deliver personalized experiences across channels.
• Data-Driven Insights: Leveraging data and analytics to generate actionable insights for improved customer engagement and loyalty.
• Integration and Extensibility: Best practices for integrating SAP CX solutions with existing enterprise systems and customizing them to business needs.

Who Should Attend SAP Customer Experience Connect Las Vegas 2026

The event is designed for professionals shaping customer experience strategy and technology implementation:

• Enterprise IT leaders responsible for customer experience technology
• Marketing professionals focused on customer engagement and personalization
• Sales and customer service executives seeking AI-driven CX solutions
• SAP partners and solution architects involved in CX implementations 

SAP's Current Products & Platforms

• SAP Business Suite: Integrates AI, data, applications and platform capabilities to support business adaptation and operational clarity.
• Cloud ERP: Modular, AI-driven enterprise resource planning solutions providing flexibility for businesses.
• Customer Experience: Connects e-commerce, marketing, sales and service data, using AI to personalize customer interactions across touchpoints. SAP's approach aligns with broader personalization trends in the industry.
• SAP Business Technology Platform: Unlocks enterprise AI, data and application potential for mission-critical business processes.
• Human Capital Management: AI-enabled core HR, payroll, employee experience, talent management and contingent workforce management.
• Supply Chain Management: Supports risk-resilient, sustainable supply chains with tools for planning, manufacturing and logistics.
• Spend Management: AI-powered source-to-pay processes enhancing spend visibility, control and cost savings.
• Financial Management: Enables process optimization and compliance adherence through advanced analytics.
• Sustainability Management: ERP-centric, AI-powered tools for compliant, sustainable business operations.
• SAP Business Network: Facilitates collaboration with trading partners in procurement, supply chain, logistics and asset management.