SAS Innovate Grapevine 2026

SAS Innovate 2026 will take place from April 27–30, 2026, at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. The conference will bring together business leaders, technical users, and SAS partners for discussions on data, analytics and AI innovation.

The event emphasizes practical applications of analytics and AI, showcasing how organizations can operationalize data-driven insights. Attendees can expect strategy sessions, hands-on training and networking opportunities designed to connect leaders and practitioners shaping the next generation of intelligent enterprise systems.

Event Themes

• Operationalizing AI and Analytics: Guidance for data leaders and practitioners on deploying and scaling AI-driven solutions to improve enterprise performance and decision-making.
• Responsible and Ethical AI: Insights for compliance, data governance and risk leaders on developing trustworthy AI frameworks that align with organizational standards.
• Data Modernization and Cloud Integration: Best practices for IT leaders and engineers on optimizing hybrid and cloud-based analytics infrastructure for agility and scalability.
• Innovation through Collaboration: Sessions highlighting cross-functional teamwork between data scientists, business analysts and executives to drive measurable outcomes.

Relevant Personas

• Chief Data Officers and Chief Analytics Officers
• Data Scientists and AI Engineers
• IT and Cloud Infrastructure Leaders
• Analytics-focused Business Executives and Strategy Directors

SAS Product Portfolio

• SAS Viya: Cloud-native analytics platform supporting AI, machine learning, and data management with integration across hybrid and multi-cloud environments.
• SAS Visual Analytics: Interactive reporting and visualization tool for exploring, analyzing and sharing business insights using real-time data.
• SAS Customer Intelligence 360: Platform for customer journey orchestration, marketing analytics and optimization across digital and offline channels.
• SAS Risk and Fraud Management: Suite of applications for detecting anomalies, mitigating financial fraud and ensuring regulatory compliance through advanced analytics.
• SAS Data Management: Tools for data integration, quality, and governance supporting enterprise-scale information pipelines and regulatory reporting.

Event Sponsors

• SAS Institute (Host and Organizer)