Employee Portal Evolution Masters Conference 2011


Employee Portal Evolution Masters 2011 Strategic business alignment & integration of social media | Digital workplaces | Intranet lifecycle management & lean intranet | Intranet governance | Managing information overload Web: http://business-masters.econique.com/overview_employee_portal0.html?&L=0 2010 has been a great year for intranets. Web 2.0 finally came out of its shell and the explosive growth of Facebook, Twitter and YouTube brought social tools to the mainstream. This in turn helped many organisational leaders understand that capturing and sharing information inside the enterprise had a lot of potential, when social tools are leveraged. However despite substantial investment in intranets over the past decade and social media in the last 2-3 years, most companies find they’re still not delivering a return on investment in terms of use and increased efficiency in the way employees access useful and important information. An employee portal improves the prospect by offering benefits in terms of usability, return visits and stickiness, improved communication, consolidation of infrastructure and freeing the knowledge silos created by traditional departmental site design. Employee portals have become the setting for discussion of ideas, opinions and transactions: Web 2.0 and the growth of social networking has created exciting tools for businesses to communicate and organise with employees. Now the real challenge is to leverage the power of these new social networks to create innovative and original internal communication experiences. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social internet population. The traditional information-based, push-oriented intranets are certainly out of fashion and many say they have lost their value for today‘s organisations. At one time they offered a central location for employees to obtain information on corporate policies and procedures, find coworkers and to store their work documents. Organisations far and wide are replacing traditional Intranets with a more „social“ intranet – one that supports the use of social media tools for enterprise collaboration. The “Social Intranet“ has become a meeting place to share ideas, knowledge and support each other in daily work activities. While some may argue that the social intranet is an informal meeting place for employees, others see it as the hub or central workspace providing access to all information and applications in the future. The portals, content and collaboration space is moving at breakneck speed. Accordingly, the development of social media and a complex digital society is changing the role and function of intranets and employee portals rapidly. The second annual “Employee Portal Evolution Masters” in Berlin will discuss strategic approaches to the handling and management of complex intranets & employee portals in rapidly changing digital environment with top executives from all over Europe. Key Topics > Intranet 2015: What does a future intranet look like? Creating a company-wide effective, sophisticated and sustainable enterprise 2.0 strategy for employee portals: Cost effective synergies by using tools, strategies & methods from external & internal portals > Developing business strategies for implementing new (social media) tools in an intranet / Intranet lifecycle management, benchmarking & KPI´s of portals for a maximum ROI and for gaining business value > Crowd sourcing, knowledge management & the wisdom of the crowd: How to use the knowledge from employees for product management and marketing activities > Effective use of social media in intranets for employee engagement and internal communication > How to deal with the human dimension of collaboration? Critical perspective and nuances on the hype “social media” > Intranet & employee governance: Managing risk through effective compliance guidelines, facing challenges like “WikiLeaks” > Successfully transforming intranets / employee portals into business-oriented, user-centric digital workplaces > Managing information overload & information complexity in employee portals > Content-oriented, personalised portals vs. integrated global portals: Synergies, effects, user-behaviour, tools & methods > Maximising collaboration online and collaborative tools on your intranet and portal: Delivering strategy and business results through collaborative media, creating a “community / cloud culture” Mairi Willis Global Head User Experience Group Philip Morris International (PMI) / Switzerland Paul Butcher Head of Communications Central, Global Public Affairs Citigroup Inc / USA Jenny Burns Head of Internal Communications Telefónica O2 UK Ltd / UK Gert van Santen Head of Internal Communications Royal Philips Electronics N.V. / The Netherlands Jean-François De Clerck Head of Media Technology & Logistics ING Groep N.V. / Belgium David Orchard Head of Online Operations and Strategy Corporate Affairs Syngenta International AG / Switzerland Mark Studness Director of eCommerce Verizon Inc / USA Ernst Décsey Intranet Leader United Nations High Commissioner for the Refugees UNHCR / Switzerland Kelli Carlson-Jagersma Vice President, Wholesale Intranet Wells Fargo Inc / USA Natasa Lucic Global Content Manager - Intranet Content Management and Strategy Motorola Mobility Inc / USA Jonathan Phillips Manager Global Digital Communications Coca-Cola Enterprises / UK Jürgen Mirbach Principal Consultant btexx business technologies GmbH / Germany Peter Jaeger Head of Intranet Swisscom AG / Switzerland Ralf Larsson Head of the Global Intranet, Director Communications and Branding Electrolux AB / Sweden Jörn Bodemann CEO e-Spirit AG / Germany Valentina Giagnoni Group Human Capital - Internal Communication Manager BARILLA G. e R. FRATELLI - Società per Azioni con Socio Unico / Italy Philipp Rosenthal Future Office Evangelist, Intl. Head for the Future Office Solution Area Tieto Germany GmbH / Germany Edita Mujovic Global Digital Communications Manager Royal DSM N.V. / The Netherlands Sherry Avidar Manager HR Research & Development El Al Israel Airlines / Israel For booking inquires please contact: Marco Zieglschmid Director Delegate Sales Tel +49 (0)30 - 802080 487 marco.zieglschmid @ econique.com

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