PR News Social Media Bootcamp

PR News Social Media Bootcamp


This one-day PR News workshop will focus on how to create the best strategy for a company’s social media presence, how to be sure it is integrated with the company’s overall communication presence and what its audiences want and need from the brand, and—ultimately—how a social media infrastructure can be created that can expand to new places online as its audiences migrate. With 500 million users on Facebook and 200 million on Twitter, it should now be clear: More than ever, public relations is about engaging the public, not just the press. This requires that PR professionals understand how social media platforms work, from social network sites to blogs, microblogs and content sharing sites. Communication professionals must be able to think about how these platforms fit into a brand’s overall communication, on the one hand, and the culture of these sites on the other. Without an effective social media strategy, organizations are missing an opportunity to identify and reach key audience members, build communities, establish customer trust, have an influence on conversational tone, manage crises and—better yet—affect the bottom line. But how do you truly engage on these platforms in ways that speak to your audience’s wants and needs?

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