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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Beyond NPS: The Customer Trust Analytics Model for CX Strategy
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News
Sprinkr CEO Rory Read giving an address on stage with a Sprinklr logo behind him.
Sprinklr & SAMY Expand Partnership for CX Solutions
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Editorial
An older woman dressed in ornate, patterned clothing leans over a glowing crystal ball, holding her hands around it as lit candles and small stones sit on the table in front of her.
How AI and Quantum Will Redefine Marketing in 2026 and Beyond
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A hand holding up the World Cup soccer trophy.
The World Cup Playbook Every Marketer Should Steal
IT support specialist at PC in office helping customers during call, troubleshooting errors.
From Listening to Action: Elevating CX in the Experience Economy
A person wearing a hat, backpack and fall clothing walks alone down a tree-lined road covered in autumn leaves.
Better Data Means Better AI Across the Customer Journey
A woman crouches on a quiet forest road as a brown dog in a harness gently touches his nose to hers, creating a warm, affectionate moment between them.
When Customer Service Becomes a Brand Moment
A red-and-white target hangs on a wall with three darts stuck around it, all missing the center, symbolizing failed attempts or misfires.
10 Worst Marketing Misfires and Lessons Learned
A delivery driver on a scooter speeds through a city street with a large yellow insulated backpack, surrounded by blurred cars and buildings, suggesting fast-moving urban delivery.
Customer Loyalty Wins. Customer Service Delivers.
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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