Customers aren’t shy about what they want—shorter waits, fewer repeats and service they can trust. Yet many brands still overestimate their performance. The Five9 2025 Business Leaders CX Report uncovers where expectations and perceptions diverge, and how AI, automation and empowered agents can close the gap.
Channel
Marketing & Customer Experience Leadership
CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.