Latest Marketing & Customer Experience Leadership Reading

Post-ZIRP CX: Stop Buying Customers. Start Earning Them.

Pods, Guilds and AI: The Future of Marketing Team Design

Why Your Customer Experience Program Is in Its College Years

CMO Circle: How Wix Is Building AI-Native Marketing

Shiny Products, Dull Journeys: The Quality-Experience Gap

Did AI Just Take the Brand Influencer Crown?

How You Can Orchestrate Goal-Driven Marketing

What's Next for TikTok? Your Next Best Social Media Marketing Strategy Moves

The Value Multiplier: Why Retention Beats Acquisition in a Capital-Starved Market

How Customer Advisory Boards Supercharge Account-Based Marketing in 2025

AI Customer Support Explained: Benefits, Use Cases and Pitfalls to Avoid

What Is a Contact Center? Types, Software & KPIs for 2025

Discipline Over Disruption: The Secret Antidote to Marketing Waste

Why B2B Tech Deals Really Stall — And What Marketers Can Do About It

How CDPs Bridge the Customer Data Gap CRM Can’t

The Customer Retention Pipeline: How to Seal Leaks and Keep Loyalty Flowing

Tech Marketers Set the Pace as AI Leaders

Redefining Progress: What CX Leaders Can Learn From Analog Reinvention

The UPS Store’s CX Secret: Serve Two Customers, Not One

10 Game-Changing Innovations Outside of AI That Should Inspire CMOs

Human-Guided AI Is the Future of Customer Experience

Mainframe Modernization Without the Mayhem: How One Global Bank Cut Costs by 90% with Ververica

What the ManningCast Teaches Us About Conversational CX

Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong

Customer Retention > Customer Acquisition. Period.

Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars

Is It Digital Transformation 3.0 or AI Transformation 1.0?