Latest Marketing & Customer Experience Leadership Reading(Page 11)

AI in Customer Analysis: Real Use Cases That Improved Targeting and CX

The Customer Experience Mismatch That Ruins Brand Perception

Customer Journey Mapping or Optimizing? Why the Answer Is Both

AI Decisioning vs. Enterprise Decisioning: What CX Leaders Need to Know

Are CX Professionals Living in AI's World?

Why Customer Onboarding Drives Long-Term Loyalty

Fix the Disconnect: Customer Experience Analytics That Actually Drives Change

What if Your CX Team Operated Like Apple? It Shouldn’t

The Not-So Hidden Inflation Crisis Inside B2B Marketing

Customer Data Management Meets Its Inflection Point

AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity

AI Isn’t Failing Customer Experience. Companies Are Failing AI

AI Just Matched Your Humans in Customer Satisfaction

How AI Analytics Transforms Customer Experience Into a Strategic Investment

The Inside-Out Blueprint for Customer Experience

The Growing Role of AI in Experience Management

Moving Beyond Generations in Audience Segmentation

How Customer Reviews Can Make or Break Your Business

Retail’s Renaissance: Why Shoptalk Was All About Customer Emotion

How Pfizer Is Building Customer Experience From the Inside Out

Survey Shuffle to AI Shuffle: Medallia Wants to Reshape the CX Deck

The Marketing Genius of Taylor Swift: Principles for Every CMO to Consider

Want Customer Loyalty? Don't Go the Way of CRM

Why Automation in Customer Service Falls Short Without People

AI and the Customer Journey: Finally Seeing the Forest and the Trees

What Do Brands Want Out of Generative AI in Marketing?

Rethinking Empathy in Customer Service With Hanlon’s Razor