Latest Marketing & Customer Experience Leadership Reading(Page 126)

Bringing the 'Customer' Back Into Customer Experience

Where Do Marketers Draw the Line Between Efficiency and Effectiveness?

Why Your Social Media Strategy Needs Less Automation

How to Sell Your CFO on an Account Based Strategy Investment

3 Ways to Design a Successful CX Program — and Why Most Miss Them

12 Customer Experience Stats Show Why Resolving Channel Silos Is Crucial Today

With Consumer Habits Changing Again, Is it Time to Rebuild Your CX Roadmap?

Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX

Want to Improve Your Customer Experience? Find What's Working and Build From There

Tackling Post-Pandemic CX Challenges with a Focus on Empathy

Are Your Customer Experiences Driving Customer Loyalty?

Enhanced Measurement in Google Analytics 4 Simplifies Events Management

The Power of Storytelling

Optimizely Acquires CDP Zaius, Acquia Updates Open DXP and More DCX News

Making Sense of the Growing Legislation to Protect Customer Data

How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend

5 Necessary Human Resources Skillsets for the 2020s

What the Reddit Stock Craze Can Teach Us About the Power of Influence

Using a CDP for Data-Driven Campaign Management

How Google Ads Performance Planner Ties Performance to Marketing ROI

Crownpeak Acquires e-Spirit, Demandbase Hails ABX and More CX News

How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows

Improving the Customer Experience of Healthcare Interactions

Which Customer Data Platform Road Should You Travel?

Understanding the 'Why' Behind Customer Churn

Is Marketing Localization The New Globalization?

Ensuring Cultural Sensitivity in Your Marketing and Advertising