Latest Marketing & Customer Experience Leadership Reading(Page 38)

The Right Success Metrics? Depends on Your Email Marketing Business Model

Avaya ENGAGE ‘24: Invest in CX and AI Innovation Right to Accelerate Business Outcomes

Using Social Initiatives to Build Trusted Customer Relationships

Salesforce Tableau Champions Data-Driven Decision Making at Annual Event

Viral Marketing Campaigns Transform 'Likes' Into Lasting Loyalty

What Your Brand Needs to Know About FoMO Marketing

Achieve Reliable Data Trust With These Steps

Personalization Plateau: Few Brands Deliver Highly Personalized Experiences

Effective AI Data Governance: A Strategic Ally for Success

Generative AI in Marketing: Unlocking the Next Generation of Use Cases

Marketing Strategy: Is D2C Right for Your Organization?

TikTok Ban? Marketers Brace for Impact

Ways Your Frontline Team Can Ensure Customer Advocacy

The Practical Guide to AI-Powered Marketing

AIOps for Customer Experience: Amazon Just Walk Out Lessons

Customer Journeys: Lessons From the Healthcare World

Master Your B2B Content Strategy Like a Pro

Google Delays Third-Party Cookie Deprecation Until Likely 2025

Mastering Customer Insights Through Data Segmentation

What Do Customer Experience Teams Actually Look Like?

Google Privacy Sandbox and What Brands Need to Know

Regtech Customer Experience: The Secret to Customer Satisfaction?

B2B Demand Generation: Can Any B2B Marketer Ever Actually Create Demand?

Salesforce-Informatica Deal Falls Apart

Did Meta Just Top ChatGPT With Its Release of Llama 3's Meta AI?

5 Ways Diversity and Inclusion Impact the Customer Experience

Automating Customer Service & Employee Tasks for Better CX