The Wire

Twilio’s direct connections provide faster throughput, better reliability, and a more secure and compliant messaging ecosystem. Twilio’s continued commitment to delivering a trusted communications ecosystem now enables customers to onboard communications workloads in days, not weeks.

Mobile-First Growth and AI Alerts Accelerated Creator and Brand Performance MADISON, Wis.--( BUSINESS WIRE)--URLgenius, leading mobile app linking and routing platform for brands, agencies, and commerce creators, today reported record 2025 performance driven by mobile-first workflows, scaled creator adoption, and URLgenius Marketplace growth. In 2025, URLgenius routed 1 billion shopper sessions into top commerce apps, driving an estimated $6.8 billion in commerce.

New TSD partnerships extend Front’s reach to thousands of advisors guiding enterprise organizations through high-stakes digital transformation San Francisco, CA – March 18, 2026 – Front, the customer operations platform built for B2B complexity, today announced new partnerships with Intelisys, Sandler Partners, and Telarus. The agreements expand Front’s distribution across the technology services distributor (TSD) ecosystem, connecting the company with thousands of technology advisors who influence mid-market and enterprise customer experience buying decisions.

Storyblok survey finds inconsistencies across marketing channels driving trust issues as only 23% of businesses say they have an AI search marketing strategy • 80% say inconsistent messaging across marketing channels makes them question the credibility of a brand • 48% say brand inconsistency across channels such as AI search, social media and websites reduces their confidence in making a purchase • 61% now look for alternative sources of information when they experience brand inconsistency during a purchase journey March 18, 2026 -- 73% of shoppers say they are less likely to buy from a brand when messaging appears inconsistent across digital channels, according to research from enterprise CMS Storyblok. Storyblok surveyed 200 regular online consumers to reveal how AI search is impacting brand perception online.

New proactive, agent-to-user AI and personalization bring enterprise-grade marketing intelligence to small and mid-size businesses CHICAGO--(BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization that allows businesses to tailor Active Intelligence to their brand voice and priorities. “The future of marketing isn’t just AI that responds when asked; it’s AI that works alongside you,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “These innovations move us beyond prompt-and-respond systems to AI that monitors performance, identifies opportunities, and recommends action automatically, helping customers move forward faster.” Two First-to-Market Capabilities AI that works for and ahead of you: ActiveCampaign’s Active Intelligence acts as an always-on marketing partner, continuously monitoring campaigns and automations, flagging issues, and surfacing next-best actions without constant manual intervention. This includes: AI Performance Intelligence: Continuously analyzes campaign and automation performance against billions of signals across the platform, identifying what is outperforming, what is underperforming, and why.

March 17, 2026 -- Adoreboard, the Belfast-based AI firm, has been selected by NVIDIA to present breakthrough research at NVIDIA GTC 2026, where it today unveils Customer Revenue Impact (CRI), a new approach that automatically connects customer feedback to revenue outcomes. Powered by NVIDIA GPU acceleration, Adoreboard’s Deep Semantic Clustering technique analyzes customer feedback 923 times faster than manual human analysis, reducing processing time per comment from 30 seconds to 0.03 seconds while increasing the quality of insight.

As RCS adoption accelerates across mobile platforms, WestCX enables healthcare and other regulated industries to move from notifications to trusted, two-way digital conversations SAN FRANCISCO, March 17, 2026 (GLOBE NEWSWIRE) -- Televox, part of WestCX under West Technology Group, today announced an expanded deployment of Rich Communication Services (RCS) powered by Twilio (NYSE: TWLO), enabling organizations in regulated industries to deliver secure, branded, and interactive customer conversations at scale. As RCS adoption rapidly expands across both Android and iOS devices, Televox is helping enterprises move beyond generic one-way SMS to more trusted and feature-rich digital engagement.

As Consumers Increasingly Question What’s “Real,” Marketers Should Make AI Transparent, Optional and Clearly Beneficial STAMFORD, Conn., March 16, 2026 -- Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content.

Now Available to All Channel Partners and Customers Globally; Strong Adoption Momentum Validates Demand for Empowering Frontline and Expert Teams Across the Organization CAMPBELL, Calif.--( BUSINESS WIRE)--As customer experience continues to expand beyond traditional service departments, organizations need a scalable way to empower every customer-facing team by giving them the flexibility and autonomy to engage on their terms, without sacrificing visibility or accountability. In response, 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, announced the general availability of 8x8 Engage, now available globally across all of 8x8's channels.

As generic AI support erodes brand loyalty, Assembled gives every brand multi-identity support management across chat, voice, email, and Copilot, bringing personalized AI support at scale. March 12, 2026 -- SAN FRANCISCO, CA -- Assembled, the AI customer support orchestration platform, today announced the launch of Brand Studio, a new platform feature that allows businesses to create, manage, and deploy distinct AI agent identities across multiple brands and channels from a single location.