The Wire

Despite aligning on revenue and retention priorities, B2C marketing and service leaders remain divided according to data BOSTON--( BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the only CRM built for B2C brands, today announced new commissioned research conducted by Forrester Consulting on behalf of Klaviyo that exposes a growing collaboration gap between marketing and service teams. While both groups are united on their top priorities of retaining customers and driving loyalty, fewer than one in four organizations report consistent collaboration between them.

Users can now chat with their survey results to turn complex data into decisions in seconds SAN MATEO, Calif.--( BUSINESS WIRE)-- SurveyMonkey, the world’s most popular platform for surveys and forms, today announced its latest SurveyMonkey AI innovations, including a new AI Analysis Suite and supercharged survey creation tools. The new features are designed to help users ask better questions, make smarter decisions, and move faster.

With Siteimprove.ai agents and Optimizely Opal agents, customers gain an agentic workflow across platforms to accelerate content optimization and auto-remediation directly within their content management system NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Siteimprove®, the leader in agentic content intelligence, today announced the market's first AI agent-to-agent integration with Optimizely, the leading digital experience platform provider, to accelerate content optimization cycles and auto-remediate accessibility issues directly within their Optimizely Content Management System (CMS). Today, enterprises have daunting manual tasks of working with fragmented ecosystems of tools to ensure their websites and all content types are fully accessible and discoverable to all users.

New ON24 AI Propel+ simplifies execution, scales globally, and turns a single event into pipeline driving campaigns powered by first-party engagement data and AI-generated content SAN FRANCISCO--(BUSINESS WIRE)-- (NYSE: ONTF) – ON24, a leading customer engagement platform for B2B sales and marketing, today announced the launch of ON24 AI Propel+ a modern, intuitive solution designed to transform first-party engagements like webinars and other virtual events into full-funnel, omni-channel, global campaigns in just hours. With built-in AI-powered content automation and rich first-party customer engagement data, ON24 AI Propel+ enables sales and marketing to launch campaigns faster, scale smarter, and personalize at every step—helping businesses turn engagement into pipeline growth. “Today, marketing and sales professionals face immense pressure to deliver business results faster with fewer resources,” said Sharat Sharan, CEO of ON24. “ON24 AI Propel+ gives them the speed, AI-powered content capabilities and first-party customer engagement data to compete and win.

Acquisition of Cognigy further accelerates NiCE’s AI roadmap while immediately presenting Cognigy’s exceptional conversational AI to NiCE’s global distribution network of more than 25,000 existing customers Hoboken, N.J., September 8, 2025 – NiCE (Nasdaq: NICE) today announced the successful closing of its acquisition of Cognigy, a recognized leader in enterprise-grade conversational and agentic AI, following receipt of all required regulatory approvals. This brings together two AI industry leaders, each with a proven track record of market leadership, innovation, and customer impact to accelerate AI adoption in customer experience across the front and back office.

AMSTERDAM & SAN FRANCISCO--( BUSINESS WIRE)-- Framer, the professional website design platform loved by startups and global brands alike, today announced a $100 million Series D funding round led by existing investors Meritech and Atomico, valuing the company at $2 billion. With hundreds of thousands of active websites and half a million monthly active users, Framer has quickly become the platform of choice for companies that want to ship their entire.com with unmatched speed, performance, and design quality.

New integration helps food & beverage, retail, and professional services brands personalize marketing, increase order value, and scale loyalty programs across locations. CHICAGO--(BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing platform, today announced the launch of its Square Loyalty integration, further expanding its partnership with Square to support food and beverage, retailers, salons, and service-based businesses across the U.S., Canada, and Australia.

Global Press Ganey Forsta survey reveals most consumers are willing to share personal data for better experiences, but few trust brands to use it responsibly CHICAGO--( BUSINESS WIRE)-- Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today released The CX trust deficit: Loyalty at risk in the digital age, an extensive report analyzing survey feedback from consumers in the US and UK. The findings explore how trust, data use, and AI are shaping brand loyalty.

Hiring surge and facility buildout to support significant client growth across travel, retail and tech sectors IRVINE, Calif.--( BUSINESS WIRE)-- Alorica Inc., a global leader in digitally powered customer experiences (CX), announced its site expansion in Cairo, Egypt to meet rising demand from its global customer base. With the most number of new clients ramping up this year across the travel, retail, healthcare and technology sectors, the company plans to scale its local workforce to 1,500 employees by the end of 2025, growing more than five times its size from last year.

The MACH Alliance, a global not‑for‑profit advocacy group, has remained focused on its mission to guide brands toward transformative, open, and best-of-breed solutions that will drive the next era of business evolution. Now, as agentic AI reshapes business, the Alliance’s role has evolved to focus on unlocking trusted, agent-to-agent ecosystems that drive innovation and collaboration.