The Wire

Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. With products like Adobe Experience Manager (AEM), Adobe Analytics and the newly introduced Adobe Brand Concierge, Adobe is solving major pain points for brands embracing agentic AI.

CXP turns every customer interaction into governed, intelligent action by unifying interactions, systems, and data across voice and digital channels. NEW YORK, Nov. 19, 2025 (GLOBE NEWSWIRE) -- ASAPP, the leading provider of AI-powered contact center software, today introduced the Customer Experience Platform (CXP), the enterprise platform for building and scaling the Agentic Enterprise.

AB Tasty is thrilled to announce that Wandz.ai, the real-time adaptive customer experience platform, is officially joining our family. This partnership is more than just a handshake; it’s a leap forward for digital experience optimization everywhere, and it’s a game-changer for personalization.

Sprout AI delivers the company's most significant intelligence update yet, enabling organizations to proactively manage brand reputation, unlock strategic capacity and deliver high-impact content. Trellis, Sprout’s new proprietary AI Agent, provides conversational data exploration, reveals insights, and recommended actions based on billions of social data points.

Built on ActiveCampaign’s MCP server, the new integration lets marketers securely access, analyze, and take action on marketing data across campaigns and automations directly in Claude CHICAGO--(BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing platform, today announced the launch of the first autonomous marketing connector for Anthropic’s Claude, now available in Claude's Connector Directory. Through this integration, Claude users can now directly access ActiveCampaign’s marketing capabilities – retrieving performance data, creating campaigns, updating CRM, or triggering automations through natural language.

Hybrid customer experience platform unites AI-powered automation, flexibility, and control to elevate every touchpoint while ensuring security and data sovereignty OTTAWA, Ontario--( BUSINESS WIRE)-- Mitel, a global leader in business communications, today introduced Mitel CX 2.0, the next evolution of its customer experience (CX) platform, combining AI-driven intelligence and enterprise-grade administration in a single, unified solution. Built to operate in hybrid communication environments, Mitel CX 2.0 provides a modern user experience with the flexibility to deploy in private cloud, hybrid, or on-premises environments.

Bolstering UJET’s AI capabilities and end-to-end CX platform, the deal adds foundational building blocks for conversational AI, predictive analytics, and business intelligence SAN FRANCISCO--( BUSINESS WIRE)-- UJET, a leader in AI-powered contact center innovation, today announced the acquisition of Spiral, a conversational analytics and AI company specializing in deep customer feedback and interaction intelligence. The acquisition extends UJET’s AI capabilities within its core contact center as a service (CCaaS) platform, while also providing customers with Spiral by UJET, a standalone, actively sold AI offering that analyzes customer conversations and provides predictive analytics across all customer channels. “It takes just one bad customer experience for a problem to escalate beyond frustration into actual churn,” said Vasili Triant, CEO of UJET. “Yet most companies can’t analyze interaction data at scale, leaving many common customer issues in the dark.

Former Disney, Meta, and HPE executive joins NiCE to head Global Customer Operations, advancing operational excellence and accelerating the company’s AI-first customer experience strategy. HOBOKEN, N.J.--( BUSINESS WIRE)-- NiCE (Nasdaq: NICE), the world’s leading AI-powered customer experience (CX) platform provider, today announced the appointment of Arun Chandra as Chief Operating Officer (COO), effective December 1, 2025.

Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance. CHARLESTON, S.C., Nov. 13, 2025 /PRNewswire/ -- Omnisend, the email and SMS marketing platform, and Triple Whale, an AI-powered intelligence platform for consumer brands, today announced a new partnership that integrates Omnisend's email and SMS metrics directly into Triple Whale.

Built for the world beyond the website, SitecoreAI is a composable SaaS platform featuring the new Agentic Studio and ready-made AI agents that help power real-time personalization, engagement, and conversion across every channel LONDON, November 4, 2025 – Sitecore® today announced SitecoreAI, a next-generation digital experience platform that puts artificial intelligence at the center of marketing. As customer journeys shift from static search to AI-driven discovery, SitecoreAI helps brands move with their audiences in real-time – making every interaction feel personal, connected, and perfectly timed.