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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Smartphones side by side on a stone surface showing the OpenAI ChatGPT interface on one screen and the Google search interface on the other, illustrating competing approaches to AI-driven discovery and interaction.
OpenAI vs. Google: Two Visions for the Future of Agentic Commerce
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Editorial
A tight, ground-level shot of a horse’s hooves sunk deep in thick mud. The legs are partially splattered, the footing is unstable, and there’s a clear sense of drag and resistance. No motion, no horizon — just friction.
Why Customer Signals Stall Before They Become Strategy
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Editorial
Two curious animals — a hairless cat and a dachshund — stare directly at the camera against a bright yellow background.
When Customer Listening Becomes a Shield, Not a Strategy
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Headshot of Qualtrics CEO Jason Maynard
Qualtrics Names Jason Maynard CEO Amid AI Push
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Names 213 Digital Experience MVPs for 2026
Black “Do Not Disturb” door hanger with a sleeping face icon hanging from a hotel room door handle against a beige door.
The New Customer Data Privacy Risk: Consent That Looks Compliant
Dilapidated wooden building with a rusted, partially collapsed metal roof along a riverbank, surrounded by overgrown vegetation and palm trees.
Why AI Exposed Marketing’s Biggest Structural Weakness
Yellow construction hard hat resting on rolled architectural blueprints and measuring tools on a light wood surface, symbolizing planning and structural design.
Composable CX Intelligence Starts With a Blueprint, Not a Platform
Colorful wooden puzzle pieces arranged on a dark surface, with several pieces misaligned or separated, illustrating disconnected components and integration gaps.
What Customer Data Integration Really Means — and Why It’s Not Just Aggregation
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OpenAI vs. Google: Two Visions for the Future of Agentic Commerce
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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