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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Two women present on stage at an Optimove Connect event, with one speaking at a podium and the other standing beside her, addressing an audience under purple conference lighting.
Optimove Launches AI Content Decisioning Agent
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News
Two professionals smiling and posing together at a Verndale trade show booth, with Verndale branding, digital screens, and a busy conference floor visible in the background.
Verndale Acquires Amp's Product Experience Division
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Feature
Toy robot standing next to a vintage rotary telephone, symbolizing the shift from traditional call-based systems to modern conversational AI.
The State of Conversational AI in Customer Experience: 2026 Edition
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Collage of Liveops team members volunteering during June Volunteer Month 2025, featuring group photos at community organizations, individuals in Liveops shirts volunteering outdoors and indoors, families participating together, and a central graphic reading “Celebrating Liveops — June Volunteer Month 2025.
Liveops Launches LiveNexus AI Platform for CX Modernization
CrafterCMS booth backdrop featuring the slogan “Content Management. Reinvented.” with red gear graphics and icons highlighting headless, Git-based, serverless and planet-scale capabilities; a table, chairs and a monitor sit in front of the display.
CrafterCMS Brings AI Automation to the Digital Experience Stack
Illustration of customer satisfaction concepts on a yellow background, showing a sad red face icon on the left, a happy teal face icon on the right, and a central spring pushing upward toward a small block with a downward arrow, symbolizing fluctuating customer sentiment and moments that lift experience outcomes.
The Magic of Small Moments: Where Brand Loyalty Is Really Created
A curved line of black cube blocks with white arrows printed on top, showing a sharp change in direction from a straight path, symbolizing a strategic shift or change in course.
4 AI Shifts That Will Separate CX Leaders in 2026
A man wearing a conference badge stands smiling in front of a Lucidworks booth backdrop that reads “Your customers can’t find what they need,” with graphics illustrating search challenges and a large yellow magnifying glass icon.
Lucidworks Adds AI Data Enrichment to Ecommerce Platform
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The Most Important CX Signals Happen Before the Survey
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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