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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Why AI Still Needs Human Architects in Customer Experience
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Is Email the Best Path to AI Commerce Dominance?
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Smartphones side by side on a stone surface showing the OpenAI ChatGPT interface on one screen and the Google search interface on the other, illustrating competing approaches to AI-driven discovery and interaction.
OpenAI vs. Google: Two Visions for the Future of Agentic Commerce
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A tight, ground-level shot of a horse’s hooves sunk deep in thick mud. The legs are partially splattered, the footing is unstable, and there’s a clear sense of drag and resistance. No motion, no horizon — just friction.
Why Customer Signals Stall Before They Become Strategy
Two curious animals — a hairless cat and a dachshund — stare directly at the camera against a bright yellow background.
When Customer Listening Becomes a Shield, Not a Strategy
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Qualtrics Names Jason Maynard CEO Amid AI Push
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Sitecore Names 213 Digital Experience MVPs for 2026
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The New Customer Data Privacy Risk: Consent That Looks Compliant
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Why AI Exposed Marketing’s Biggest Structural Weakness
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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