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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Portrait of Justin Racine, CMSWire Contributor of the Year 2025, seated in a casual professional setting against an orange CMSWire-branded background.
When AI Became Real in Commerce — and Why Experience Still Won
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Golden retriever wearing a headset and bow tie, seated at a desk in a modern office, humorously representing a contact center agent.
The CX Reckoning of 2025: Why Agent Experience Decided What Worked
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Portrait of Colleen Lonsberry, CMSWire Contributor of the Year 2025, in a professional headshot against an orange CMSWire-branded background.
What CX Leaders Miss When They Design Without Heart
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Portrait of Chad S. White, CMSWire Contributor of the Year 2025, smiling in a professional headshot against an orange CMSWire-branded background.
Email’s Enduring Advantage in an AI-Disrupted Marketing World
Steep Grade Warning Sign: Drivers are warned of a steep downhill drive ahead on a mountain road in Bighorn National Forest. 
What's Ahead for Customer Experience Leaders in 2026?
Portrait of Trish Wethman, CMSWire Contributor of the Year 2025, smiling in a professional headshot against a colorful, abstract background.
Stop Debating CX Metrics and Start Fixing What’s Broken
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The Metrics Are in Charge. Does Your Marketing Pay the Price?
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Invisible Personalization: The CX Advantage Customers Actually Want
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Customer Experience Lessons From Classic Christmas Movies
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Articles Tagged "Ai In Cx"

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Article
Customer Experience
What's Ahead for Customer Experience Leaders in 2026?
Editorial
Article
Customer Experience
Invisible Personalization: The CX Advantage Customers Actually Want
Feature
Article
Customer Experience
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
Editorial
Article
Customer Experience
Cognitive Debt in CX: How AI May Be Quietly Steering Your Customers
News
Article
AI News
8x8 Launches AI-Powered Campaign Featuring Contact Center and CX Leaders
News
Article
Contact Center
Genesys Secures $1.5B Investment From Salesforce & ServiceNow
Editorial
Article
Customer Experience
Flashy AI Pilots Don’t Build CX Value. This 6-Step Roadmap Can.
Editorial
Article
Customer Experience
The AI Prescription: Fixing Healthcare’s Biggest CX Gaps
Editorial
Article
AI Disruption
AI Is Rewriting the Rules of CX Metrics — Are You Ready?
Feature
Article
Customer Experience
The AI Advantage: Is Your CX Falling Behind?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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