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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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A gloved hand selects a vial of vaccine from a row of bottles on a reflective surface in a medical setting.
Discipline Over Disruption: The Secret Antidote to Marketing Waste
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Editorial
Exterior entrance of the Javits Center in New York City on Sept. 10, 2025, featuring Optimizely Opticon25 signage with the slogan “Enter the Onederverse.”
Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25
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Why B2B Tech Deals Really Stall — And What Marketers Can Do About It
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The New River Gorge Bridge in West Virginia at sunset, with sunlight streaming through the steel arch above the forested canyon.
How CDPs Bridge the Customer Data Gap CRM Can’t
A leaking water pipe spraying water through loose joints, symbolizing cracks in a customer retention pipeline.
The Customer Retention Pipeline: How to Seal Leaks and Keep Loyalty Flowing
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Tech Marketers Set the Pace as AI Leaders
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Redefining Progress: What CX Leaders Can Learn From Analog Reinvention
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Optimizely Enhances Opal With AI Agent Orchestration Tools
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The UPS Store’s CX Secret: Serve Two Customers, Not One
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Articles Tagged "Ai Technology"

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Article
AI Technology
5 AI Tools Every Marketer Needs to Track and Improve ROI
Editorial
Article
AI Technology
Can DeepSeek Outthink ChatGPT? What Marketers Should Watch
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AI Upskilling
The Skills CX Leaders Need in an AI World
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Customer Experience
Leveraging Ideal Customer Profiles for Enhanced GenAI Capabilities
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AI Technology
AI Transparency and Ethics: Building Customer Trust in AI Systems
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Article
AI Technology
AIs Deceive Human Evaluators. And We’re Probably Not Freaking Out Enough
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AI Technology
The Democratic Future of AI and Shifting Consumer Behaviors
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Article
Customer Experience
AI Knows What You Want Before You Do. Welcome to the New Personalization Era
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AI Platforms
Can AI Be Your Best Friend? Replika Thinks So
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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