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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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The Man at the Wheel statue, also known as the Gloucester Fisherman’s Memorial, stands on a granite pedestal overlooking the harbor in Gloucester, Massachusetts, with an American flag flying nearby.
Real-Time Customer Signals Demand Real-Time Steering
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Editorial
Minimalist image of a vintage beige tabletop radio with analog dials and AM/FM tuner, set against a soft green background, evoking classic broadcast-era audio advertising.
From Awareness to Orchestration: Rethinking Audio in the Martech Stack
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News
Figma logo composed of overlapping red, pink, purple, blue and green geometric shapes printed on textured white paper background.
Figma Make Adds Custom Model Context Protocol & 6 New Connectors
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Blue gradient background featuring the Zoom logo above the words “Zoom Virtual Agent” and the tagline “Next gen customer resolution.”
Zoom Virtual Agent 3.0 Adds End-to-End AI Resolution for Customer Service
Waterloo, Ontario, Canada: SAP logo on Waterloo office building.
SAP’s New AI Agents Aim to Fix the Work Behind the Customer Experience
Graphic with green tint showing "Conductor + Acquia"
Conductor Embeds AI Content Tools in Acquia CMS via OEM Deal
Adobe headquarters in downtown San Jose, California, with the Adobe logo mounted on the exterior facade. Adobe is a global software company known for its digital experience, marketing and creative platforms.
Agentic Customer Experience Ambition Is Rising — Enterprise Readiness Isn’t
Wooden peg figures stand in two groups on a bright yellow background, with one red figure lying horizontally between them, symbolizing a weak link or service breakdown within a customer experience system.
Social Care Is the Weakest Link in Modern Customer Experience
Close-up of a person picking up a smartphone with a severely cracked screen from rough pavement, with casual sneakers visible in the background.
Customer Experience Isn’t Broken. Our Attention Is.
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Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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