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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
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Editorial
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Why 2026 CX Will Look Nothing Like Today
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Editorial
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Cyber Week 2025: The Rise of Agentic Commerce and the Surgical Shopper
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Two Gradial team members wearing branded baseball jerseys and caps stand at the company booth at Sitecore Symposium 2025 in Orlando, Florida. One smiles behind the counter while the other holds up a Gradial tote bag. The booth backdrop displays the Gradial logo and the tagline “Remove the friction, launch more campaigns.”
Gradial Raises $35M Series B to Scale Agentic Marketing Automation
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Which AI Path Will You Take as a Marketer?
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The Digital Experience Show's Biggest Moments of 2025
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CX Has Entered the Age of Capital Discipline
Two SharpenCX team members stand at their booth during the Opkalla Tech Summit in Charlotte, smiling and wearing branded black polos with orange lanyards. Their display table features laptops, product materials and a monitor demoing Sharpen’s cloud CCaaS platform as attendees network in the background inside a brick-and-glass event space with large chandeliers.
SharpenCX-Ytel Deal Signals New Phase of Contact Center Consolidation
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Coveo Launches RAG-as-a-Service for AWS AI Agents
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Articles Tagged "Arjen Van Den Akker"

Editorial
Article
Digital Experience
6 Must-Haves for a Better Solution to Structured Content Authoring
Editorial
Article
Digital Experience
How Content Intelligence Enhances Your Digital Transformation Strategy
Editorial
Article
Information Management
Tying Strategic Business Objectives to Information Management Strategies
Editorial
Article
Information Management
Tying Your Most Valuable Information to Business Objectives
Editorial
Article
Customer Experience
6 Ways to Make Your Customer Journeys Continuous
Editorial
Article
Digital Experience
Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
Editorial
Article
Digital Marketing
Technical Content Plays an Outsized Role in the Customer Journey
Editorial
Article
Digital Experience
Automation's Evolution and Promising Future
Feature
Article
Digital Experience
Arjen van den Akker: Machine Learning and AI to Play 'Pivotal Role' in Content Creation
Editorial
Article
Digital Experience
Arjen van den Akker: Take Small, Incremental Steps to Exceptional DX
Feature
Article
Customer Experience
Web Engagement: Should Your Recommendation Engine Work with Real-Time Data?
Feature
Article
Web Experience
WEM: Moving From Mass Blast to True Engagement
Feature
Article
Web CMS
The Key to Web CMS Success is Ease of Use: But What Does That Actually Mean?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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