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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Three dogs sitting outdoors beside a large collection of golden trophies and ribbons on a grassy field, symbolizing award success and achievement.
How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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Editorial
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
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A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
Large boulders and debris from a rockslide blocking a narrow mountain road surrounded by steep cliffs and greenery.
Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
NiCE Software team members pose together at their booth during Salesforce Dreamforce, featuring branding for the NiCE + Cognigy partnership and event sponsor signage in the background.
NiCE Launches AI Ops Center for Enterprise CX Reliability
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Articles Tagged "Birst"

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Analytics
Birst 6 Introduces Machine Learning to Its Networked BI Platform
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Information Management
Birst Expands Networked BI With Collaboration, Data Prep
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Information Management
Birst Goes for Gold in Marketing Attribution
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Big Data
Birst & Tableau: The BI World May Not Be Dog Eat Dog
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Big Data
Big Data Gets Big Money for Big Reasons
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Analytics
Your Data Is a Mess: Investors Pile Funds into BI
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Big Data
Did SAP Just Change the Game for Enterprise IT?
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Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
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Big Data
Will SAP HANA + Birst Blow Salesforce and Oracle Analytics Away?
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Information Management
Why It's Intelligent for Birst to Sit on HANA
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Information Management
How to Get Value from Your Business Data
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Information Management
8 Vendors Lead The Business Intelligence Market
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Big Data
Is the Big Data Backlash Real?
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Information Management
Gartner Business Intelligence, Analytics Magic Quadrant Breaks Down Mature, Varied Market
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Jobs
Recession Relief: New Job Openings at Edelman, Siteworx, Workday, Jive, AvePoint and Forrester (6-Dec-12)
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Jobs
Recession Relief: New Job Openings at Terremark, Appirio, Weebly, Airbnb and Red Hat (22-June-12)
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Information Management
Making the Decision Between On-Premises or SaaS Business Intelligence
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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Advertising