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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Why the Most Valuable Work Often Feels Unremarkable
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News
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Oracle Launches 5 Agentic AI Applications for Customer Experience
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Simtheory and Ortto Founders Chris, left, and Mike Sharkey.
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
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When Infrastructure Becomes Strategy: How One Agency Bet its Entire Business on One Platform and Grew 3X
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Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
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AI: The Best Opportunity Ever for Authentic Brand Content
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The First 5 Minutes Define How Customers Will Treat You
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Where AI Wins — And Where It Still Falls Apart in Customer Service
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Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
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Articles Tagged "Contact Center"(Page 7)

Editorial
Article
Customer Experience
Is Self-Service the Only Way to Save Money in the Contact Center?
Editorial
Article
Customer Experience
Why Marketing Needs to Drive the Entire Omnichannel Customer Experience
Feature
Article
Digital Workplace
Cisco Acquires BroadSoft for $1.9 Billion
Editorial
Article
Customer Experience
How to Make the Most of Your Contact Center Data
Editorial
Article
Digital Marketing
Meet the New Telemarketing: Proactive, Positive and Personalized
Feature
Article
Customer Experience
Contact Center Shake-Up: NICE Acquires inContact for $940M
Feature
Article
Customer Experience
Genesys Update Works to Engage Your Customers
Feature
Article
Customer Experience
Modern Customer Service: Are You There Yet?
Feature
Article
Customer Experience
Kana Adds a Social Network to Its Call Center Toolbox
Feature
Article
Customer Experience
Verint Marketing Exec Calls Kana Acquisition a Game Changer
Feature
Article
Customer Experience
So Many Channels - and Customers Still Like the Phone
Feature
Article
Customer Experience
Omnichannel Service Takes the Whole Company
Feature
Article
Customer Experience
Kana Software Acquired by Verint for $514 Million
Feature
Article
Customer Experience
Oracle Updates Service Cloud, Releases Mobile Agent iPad App
Feature
Article
Social Business
Cisco Takes WebEx to the Private Cloud, Expands Hosted Collaboration Solution
Feature
Article
Customer Experience
5 Ways to Integrate Social Media into Your Contact Center
Feature
Article
Web Experience
WEM: APAC Contact Center Industry Sees Sustained Growth, But Will Need to Evolve
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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