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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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What Is Customer Experience (CX) and Why Does It Matter Today?
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Editorial
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
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How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
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Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Your Boss Needs a New CX ROI Language: The Customer Asset Model
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NiCE Launches AI Ops Center for Enterprise CX Reliability
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Articles Tagged "Cristian Salanti"

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Digital Workplace
Why Asking Employees What They Want From an Intranet Might Not Be the Best Idea
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A Well-Designed Digital Workplace Helps Employees – and Your Customers
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Want to Improve Internal Communications? Pay Attention to These 2 Key Moments
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Are These Misconceptions Dragging Down Your Digital Workplace Strategy?
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Who Should Contribute to Your Intranet?
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The Biggest Problem With Intranet Design
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Is Your Digital Employee Experience Focused on the Wrong Thing?
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Applying the Why, How and What Model to Your Intranet
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Eliminate These 8 Types of Waste From Your Digital Workplace With Lean Management
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The Most Critical Areas to Fix in Digital Employee Experience
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Can You Mass Produce a Great Intranet?
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The 6 Basic Needs of the Remote Worker When Doing a Task
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Poor Information Architecture Is Hurting Your Business
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Using 5S Methodology to Improve Your Digital Workplace
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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