• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Netflix’s Stranger Things 5 sign mounted on a building facade, decorated with holiday lights and a Christmas tree below, highlighting the franchise’s cultural prominence and Netflix branding.
The Netflix-Warner Bros. Lesson Every Marketer Should Study
Read now
Feature
Two presenters stand on stage addressing an audience at Sierra Summit 2025, with a large screen behind them displaying “Sierra Summit 2025” over a mountain backdrop and Sierra branding visible on the stage wall.
Sierra AI's $10B Valuation Marks a Turning Point for Conversational AI
Read now
Editorial
A person sitting on the edge of a bed with a white bedsheet draped over their head and shoulders, holding a smartphone in a softly lit bedroom with minimalist furniture.
Marketing Makes Great Business Leaders — So Why Do CMOs Struggle?
Read now
Five penguins stand closely together on rocky ground under a clear blue sky, appearing to interact as a group, facing inward like a huddle or meeting.
AI Won’t Transform Marketing. Culture Will
Amit Mathradas headshot.
Five9 Names Amit Mathradas Its Next CEO
TikTok logo mounted on the exterior of a glass office building at the company’s Culver City, California headquarters.
TikTok Deal Finally Closes a Chapter—But Opens New Questions for Marketers
Printed Brevo guide titled “The Ultimate Guide for a Winning Black Friday Campaign,” held by a seated person in a casual office setting.
Brevo’s $583 Million Funding Round Signals a CRM Market Reset
Small dog sitting on a first-place podium block marked “1,” positioned between second- and third-place wooden podiums outdoors, symbolizing winning or top performance.
The 7 Habits of Highly Effective Customer Experience Leaders
Graphic showing logos of Salesforce and Qualified.s
Salesforce Signs Deal to Acquire Qualified, Adding Agentic Marketing to Agentforce
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Articles Tagged "Customer Acquisition Costs"

Editorial
Article
Customer Experience
Post-ZIRP CX: Stop Buying Customers. Start Earning Them.
Editorial
Article
Customer Experience
Customer Experience Statistics: 7 Formulas You Need to Know
Feature
Article
Digital Marketing
How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Cvent Acquires Goldcast to Automate Event-to-Video WorkflowsTop Call Center Trends to Watch in 20233 CX Leadership Moves That Matter More as AI ScalesWasn't NPS Supposed to Be All But Gone This Year?Adobe’s Vibe Coding Pushes AI From Automation to Expression — Will It Hold?Rezolve Ai Acquires Crownpeak for $90M to Expand AI Commerce Platform
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising