Articles Tagged "Customer Data Platform"

What Is a Customer Data Platform (CDP)? 2025 Guide for Marketers

BlueConic Expands Beyond CDPs With New Customer Growth Engine

To CDP, or Not CDP: That Is the Martech Question

Are Customer Data Platforms the Missing Link to Omnichannel Marketing Success?

Customer Journey Orchestration in an Open World of CX

Future-Proof Marketing: Build a Data-Driven Marketing Strategy for 2025

CRM vs. CDP: What's the Difference?

What Now? First-Party Data Strategies in the Cookiepocalypse Apocalypse

CDP Evolution: Is the Hype Finally Over?

What's Under the Hood of a Customer Data Platform?

Good Personalization Hinges on Good Data

Can Your Data Keep Up with Dad Sneakers?

Assembly, Activation and the Many Flavors of Customer Data Platforms

Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'

Is That New CDP Truly a Customer Data Platform?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

How a Unified Customer Identity Supports Digital Experience

Customer Experience is Lip Service Without CDP, VoC

How to Future-Proof Your MarTech Stack

Customer Data Platforms Shine Where CRMs Fail

12 Considerations When Implementing Customer Data Platforms into DXPs

Are Customer Data Platforms and GDPR at Odds?

Understanding the CDP Landscape: Which Kind is Right for You?

How to Build the Right Team for Cross-Channel CRM and Marketing

Why Your Customer Data Platform Is a Failure

What Can You Do With a Customer Data Platform?

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs