Articles Tagged "Customer Data"(Page 23)

Takeaways from the Million Dollar British Airways and Marriott GDPR Fines

How Experience Data Turned Lemonade Into a Profitable Neighborhood Business

How to Handle the Crisis of Consumer Trust

How a Data-Driven Company Culture Can Enhance Digital Experiences

5 Principles for Smarter Customer Data Management

The Data-Driven Organization Is an Endangered Species

Embracing the Era of Deep, Small Data

What You Need to Know About Customer Journey Orchestration Software

Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge

What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution

Lessons Learned From CDP Implementations

Google's New Cookies Features May Hamper Online Advertising, Improve Privacy

True Marketing Personalization Takes Talent, Technology and Empathy

Top CMO Challenges and Focus Areas for 2020

The 360-Degree Customer View: Fact or Fiction?

4 Best Practices for Implementing a CDP

Stitching Together Online and Offline Customer Data

Understanding the Myths and Realities of a True CDP

Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'

Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look

Clearing Up CDP Misconceptions

How Machine Learning Is Transforming the Way Marketers Engage With Customers

How to Make Your Data Relationships Work: Show Some Respect

Is That New CDP Truly a Customer Data Platform?

What Is Unsupervised Learning?

Airlines Need to Think Digital-First to Win and Retain Customers

5 Principles of Customer Data for 2019 and Beyond