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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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7 AI Competencies Marketers Must Master in 2026
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Editorial
A muddy off-road vehicle stuck in deep mud as a person wearing a helmet and muddy clothes pushes against the front wheel, struggling to free it from a waterlogged trail.
A Practical CX Leader’s Guide to Breaking AI Paralysis
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Editorial
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What Contact Center Operations Reveal About Your Customer Experience
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The AI Content Reset: What B2B Marketers Must Stop and Start in 2026
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10 Marketing Leaders on What Stays, What Goes and What Scales in 2026
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Parloa Raises $350M for Enterprise Customer Experience
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Why Most CMOs Fail Long Before the Exit Interview
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Framer Expands On-Page Editing With Drag-and-Drop Localization
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Fully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar Allan
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Articles Tagged "Customer Lifecycle"

Editorial
Article
Customer Experience
4 Strategic Ways to Work With the Customer Lifecycle
Editorial
Article
Digital Marketing
How Does the Customer Lifecycle Evolve With Marketing?
Feature
Article
Customer Experience
How a CDP Can Optimize Customer Lifecycle Management
Editorial
Article
Digital Marketing
CMOs: We're Only As Strong as Our Alliances
Editorial
Article
Digital Marketing
3 Areas of Focus for Today's Data-Driven CMO
Interview
Article
Digital Experience
Sheryl Pattek: Great DX Extends Across the Customer Lifecycle
Feature
Article
Digital Experience
Seth Earley: Building Your DX Maturity Model #DXS15
Interview
Article
Digital Experience
DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15
Editorial
Article
Digital Marketing
Getting Started with Customer Experience Individualization
Feature
Article
Customer Experience
YesZone Gives the Customer Journey New Perspective
Feature
Article
Customer Experience
When a Customer Calls: Optimizing the Customer Experience Across All Channels
Feature
Article
Customer Experience
Engaging Customers After Purchase: What is the Value of an Existing Customer? [Infographic]
Feature
Article
Customer Experience
5 Customer Feedback Trends for 2013
Feature
Article
Customer Experience
Get to Know Your Customer Experience Lifecycle #CXM
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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