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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
Two podcast hosts wearing headphones record an episode at a desk with microphones, audio mixer and laptop in a modern brick-walled studio.
9 Podcast Marketing Advantages CMOs Should Not Ignore in 2026
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Editorial
Empty red theater seats under warm marquee lighting, symbolizing the idea of “feedback theater” where appearances can mask what is really happening behind the scenes.
Your NPS Strategy Is Becoming ‘Feedback Theater’
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Editorial
Six dogs of different breeds sit around a modern conference table in a glass-walled office, dressed in a mix of colorful women’s blazers and tech-startup style outfits like hoodies and casual jackets, using their paws to interact with laptops, papers and coffee cups during a boardroom meeting.
Is Your C-Suite Close to Your Customer Experience?
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Medallia Report Finds the Customer Experience Gap Is Getting Worse
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The Top Challenges Facing CMOs in 2026
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26 Call Center Statistics Every CX Leader Should Know for 2026
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What Is Customer Experience (CX) and Why Does It Matter in 2026?
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Why Modern Digital Experience Platforms Fail Without Observability
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How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
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Articles Tagged "Customer Personas"

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Customer Experience
Customer Personas: Do You Really Know Your Customers?
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Digital Marketing
AI Integration 101: A Comprehensive Step-by-Step Guide for Marketers
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Customer Experience
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Customer Experience
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3 Ways to Center Your Business Around Customer Experience
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How to Create Customer Personas
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Customer Experience
Is It Time to Rethink Your Customer Personas?
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Digital Marketing
3 Questions Every B2B CMO Should Answer 'Yes' To
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Digital Marketing
When Did B2B Marketing Become So Complicated?
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Customer Experience
Make Customer Experience Your Competitive Advantage With These 3 Steps
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Digital Marketing
Marketers: Are You Leaving Your Sales Teams in the Dark?
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Customer Experience
How to Break Through CX Barriers to Deliver Better Experiences
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Customer Experience
Reduce Friction, Add Value to Customer Services, Products with IT #e2conf
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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