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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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News Analysis
Adobe headquarters in downtown San Jose, California, with the Adobe logo mounted on the exterior facade. Adobe is a global software company known for its digital experience, marketing and creative platforms.
Agentic Customer Experience Ambition Is Rising — Enterprise Readiness Isn’t
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Editorial
Wooden peg figures stand in two groups on a bright yellow background, with one red figure lying horizontally between them, symbolizing a weak link or service breakdown within a customer experience system.
Social Care Is the Weakest Link in Modern Customer Experience
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Editorial
Close-up of a person picking up a smartphone with a severely cracked screen from rough pavement, with casual sneakers visible in the background.
Customer Experience Isn’t Broken. Our Attention Is.
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Hiker wearing a red backpack stands on a hilltop overlooking a forested landscape, holding blue and red smoke flares aloft against a clear sky.
Your Customer Signals Aren’t the Problem. Your Operating Model Is.
A curious kitten examines binoculars lying on the floor.
12 Best Free SEO Tools for Marketers in 2026
White fabric featuring the Milano Cortina 2026 logo and Olympic rings in the foreground, set against a blue background with a stylized line illustration of a skier in motion.
Gold Medals Don’t Come From 'Good Enough' Customer Experience
A white card displaying the blue Verint logo placed on top of a backlit computer keyboard with colorful RGB lighting.
Verint Adopts Unified Brand After Calabrio Merger
A black-and-white dog mid-jump over a red-and-white agility hurdle on a grassy field, ears perked and tail raised as it clears the bar during an outdoor agility competition.
Stable Teams, Flexible Capacity: A Smarter Model for Marketing Agility
Outdoor marquee sign between two brick pillars reads, “WELCOME! WE ARE JOYFUL TO HAVE YOU BACK WITH US.”
The Great Customer Service AI Rehiring Is Coming
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Articles Tagged "Customer Satisfaction"(Page 11)

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Article
Customer Experience
Customer Satisfaction Is Not a Good Indicator of Customer Behavior
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Article
Customer Experience
How to Sweeten Customer Experience [Infographic]
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Article
Customer Experience
Even Stale Fruitcake is Sweeter than Holiday Customer Service
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Article
Customer Experience
Chief Customer Experience Officers Challenged by Security, Generation Gap
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Article
Customer Experience
Customer Experience: From Customer Satisfaction to Customer Action
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Article
Customer Experience
User Analytics and the Federal Web: A Mandate to Improve the Customer Experience
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Customer Experience
Socially Responsive Companies Set the Standard for Customer Care
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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